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1、Commerce in the conversational ageReal discussions at the pace of the digital consumerAn ebook produced by InternetRetailing in association with Imagino|January |January 202402|IMAGINO WHITEPAPER|COMMERCE IN THE CONVERSATIONAL AGETodays retail reality is that consumers want a personal relationship w

2、ith retailers akin to the relationships they have with their friends,families and colleagues.They are happy to be marketed to,but it has to speak to them and it has to be at the time of their choosing and the channel of their choice in that moment.It has to be conversational.This is a tall order for

3、 retailers,but not an impossible one.Awash with data and replete with technology,to meet these demands retailers need to be able to access and action this data rapidly and with great agility right across their businesses.Excellent customer experience is now a facet of the whole company:marketing to

4、sales to fulfilment to customer service and back to marketing.All these teams need access to the data,to the tools to leverage that data and the results of each groups use of that data to drive the business forward.This marks a shift in how retail businesses operate.Everyone across the business need

5、s to be the embodiment of the brand promise,not just putting out spam,platitudes,nor lipstick on a pig.Modern customer engagement in the conversational age is no longer of cranking the handle harder and faster,or just lubricating a broken machine,it is time for a new,approach appropriate to the way

6、consumers shop.This white paper will show you just how to do that.Digging into RetailX bespoke consumer data,we outline how consumer habits have changed and what they now expect from retailers and brands.More presciently,we take a look at how retailers and brands can meet these challenges through be