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1、Europe 500 2024 The annual report on the most valuable and strongest European brands September 2024Brand Finance Europe 500 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(EURm)16Country P

2、erformances 26Brand Spotlights 31Deutsche Telekom 32Interview with Ulrich Klenke,Chief Brand Officer,Deutsche TelekomInsights 35Sustainability:Brands are under higher scrutiny 36 in Europe than anywhere else in the world Robert Haigh,Strategy&Sustainability Director,Brand Finance and Sofia Liszka,Se

3、nior Strategy&Sustainability Consultant,Brand FinanceMethodology 38Our Services 44Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accou

4、ntancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially

5、approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand

6、Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading bran