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1、Video content piracy:using the power of data and analytics to capture a multibillion-dollar opportunityPhoto by Lenka Bezstarosti Kearney,PragueA$75 billion game of cat and mouse played out onlineToday,online video content piracy is estimated to be a$75 billion per year revenue leakage problem for t

2、he global media sector.This figure is projected to reach$125 billion by 2028,representing an annual growth rate of nearly 11 percent.After a dip in 2020 driven by a reduction in new content production during the pandemic,piracy site visits have surpassed pre-pandemic levels and are projected to be 1

3、3 percent higher in 2023 than in 2019,thanks in part to a plethora of popular and in-demand content being released.This year is set to be the highest year since MUSO started tracking video piracy data in 2017(see figure 1).The problem of piracy obviously impacts those who own and license content thr

4、ough the commercial value of rights.However,the issue is not limited to multibillion-dollar media corporations.At the lower end of the spectrum,innovation is stifled as small producers and distribution platforms are inhibited from monetization.Since the dawn of commercial video,some viewers have sou

5、ght to avoid paying for it.Content piracy is a decades-old problem dating back to the days of illegal VHS dubbing and covert cinema recordings using videocams.Over time,video content piracy has become increasingly digitalized.The explosion of high-speed connectivity and high-quality video content ma

6、kes piracy more prevalent than ever.In todays highly connected world,the technology might have changed,but the fundamental issue remains the same.While regulatory deterrence and legal enforcement remain a must,service providers have an opportunity to change the game through innovations in pricing,co