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1、Digital Transformation2024 Leadership priorities in tech:Leading through tech anxiety in agriculture&manufacturingContents0305 091215IntroductionDigital transformation:A fast lane to the futureThe rise of tech anxietyInvesting in a digital futureData-driven transformation 2Digital TransformationThe

2、contextWe surveyed 800+business leaders based in the UK and US,of which 193 worked across agriculture and manufacturing.The sample was made up of C-suite executives,Senior VPs and VPs,Directors and Senior Decision Makers.We spoke with senior leaders on a range of key topics,combining surveys with in

3、-depth interviews.01Digital transformation for large-scale organizations Understanding perceptions of digital transformation,what it is understood to mean,how people talk about it,and the challenges that surround it.02Tech anxiety:Identifying and responding to concernsUnderstanding senior leaders co

4、ncerns so we can better talk about digital transformation in a way that resonates and work for leaders in their businesses.03Investment:The next big thing Understanding current investment strategies in the face of emerging technologies and a changing environment.04Data:What people trust Uncovering d

5、ata on the levels of trust in company data,reasons for distrust,and the areas of data that leaders focus on the most.91%of leaders identified digital transformation as a term used within their business.Sustainability strategy and tracking(24%)is the most common source of anxiety,followed by AI&machi

6、ne learning(18%)and cyber security(18%).58%of leaders in the sector intend to spend more on digital transformation projects this year,compared to previous years.Just 1%of agriculture and manufacturing leaders express little or no trust in their data.3Digital TransformationCurrent economic condition.