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1、Q 2 2 0 2 4Mobile App Click Fraud Benchmarks ReportImpact of Invalid Traffic(IVT)on Clicks Across Mobile&Tablet App TrafficQ2 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COMABOUT THIS REPORTIn this report,Pixalate explores the various types of click-related

2、invalid traffic(IVT),with a focus on open programmatic ad traffic on mobile apps.Ad campaigns contracted on click-throughs rather than impressions often drive a market premium making them a common target for fraud schemes such as bot traffic.This report provides a variety of insights,such as the mos

3、t common types of click-based IVT,associated ad unit sizes,and app store categories with the highest click IVT rates.For this report,Pixalates data science and analyst team analyzed over 33 billion open programmatic advertising transactions across more than 497 thousand mobile apps,in the second qua

4、rter of 2024.TABLE OF CONTENTS2TABLE OF CONTENTSClick Traffic Definitions 4 Key Takeaways.5 Click IVT Trends.6-10Appendix:IVT Types.11 Methodology.12-15 Q2 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COM33REPORT AUTHORSSoftware EngineerEzequiel DonovanAmit S

5、hettyVP ProductQ2 2024 CLICK FRAUD BENCHMARK REPORT:MOBILE APPS|2024 PIXALATE|PIXALATE.COM|INFOPIXALATE.COMCTRCTR stands for Click-Through Rate.It is the ratio of clicks by a user to the number of times the ad was shown.It is essentially a measure of how frequently users appear to interact with an a

6、d.Click FraudSince click-throughs often drive a market premium,they are a common target for fraud schemes such as bot traffic.However,determining IVT(including fraud)for click traffic is challenging because regular click traffic and IVT click traffic look similar in many ways.In addition,mapping cli