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1、Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCHansa Iyengar Senior Principal Analyst,Enterprise ITTerry WhiteAssociate Chief Analyst,Enterprise IT2024 Trends to Watch:Enterprise ITCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLC“Tra

2、nsformation is transcending technology and moving into the realm of culture and mindsets.”Hansa IyengarSenior Principal Analyst2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 3Contents Omdia view 4 Key messages 5 K

3、ey recommendations 6 Key recommendations for enterprise 6 Key recommendations for vendors 6 Proliferation of AI will bring about a paradigm shift in enterprise IT7 Without the right culture and mindset,technology will be ineffective10 Digital transformation mandates agility and adaptability13 Append

4、ix 162024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 4Omdia view:Transformation will require balancing internal and external focusEnterprises are doubling down on their efforts to introduce intelligence into every

5、facet of IT systems.This promises unprecedented gains in efficiency and heralds a new era of business and IT agility.Enterprises recognize that AI,cognitive automation,and cloud-native foundations are enablers of broader digital transformation.Most businesses have a digital element,and some are enti

6、rely digital,but the mindset around leveraging technologies has not matured at the same pace as the business and technology environment in which they operate.Omdia has promoted agility,digital transformation,cultural change,customer-centricity,and ecosystems thinking since 2018.But many organization

7、s and CIOs continue to take a traditional approach to these fundamental factors.Technology is important,but the most critical element going forward will be a radical change in culture and mindset within the organization.The explosion of AI,especially GenAI,is opening doors to incredible opportunitie

8、s for businesses to sense and respond to the market rapidly and to deliver uber-personalized products and services.In 2024,the impact of these cultural and mindset shifts will be evident in how enterprises leverage AI to drive business value.Organizations that successfully cultivate these changes wi

9、ll be better positioned to harness the full potential of AI in enterprise IT,leading to enhanced decision making,innovation,customer satisfaction,and competitive advantage.In the face of these trends,businesses will seek partners who can guide them on a transformative journey toward a more agile,int

10、elligent,and resilient technological future.The digital business success pyramidEcosystemsDigital business successCustomersTransformationAgilityCulture 2023 OmdiaSource:Omdia2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa

11、PLCPage 5Key messagesProliferation of AI will bring about a paradigm shift in enterprise IT.The explosion of AI technologies(including GenAI)is heralding a paradigm shift whereby AI will take precedence in the design,development,and execution of solutions,catalyzing a transformative era of automated

12、 insights and enhanced decision making.Without the right culture and mindset,technology will be ineffective.An organization with average technology will outperform one with the best technology if the organizational culture is rightas exemplified by a Harvard Business Review article by Nilofer Mercha

13、nt titled“Culture trumps strategy,every time.”Nurturing a digital culture will be paramount.Digital transformation mandates agility and adaptability.Enterprises will need to balance internal transformation with the transformation of customer experiences,partners,and ecosystems so as to become truly

14、agile and adaptable.1232024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 6VendorsBuild specialized expertise.As technologies become more complex and specialized,enterprises often lack the in-house expertise needed to

15、 implement and manage these systems effectively.Vendors with specialized knowledge and experience become crucial for navigating these complexities.Offer tailored and scalable solutions.Provide solutions that are not only scalable but also flexible enough to be tailored to the specific needs of diffe

16、rent enterprises.This includes offering customizable platforms that can integrate seamlessly with existing systems and adapt to changing business requirements.Offer comprehensive consultation services.Vendors are increasingly seen as strategic partners who can provide valuable insights and consultat

17、ion not just on technological choices,but also on broader business strategy,especially in the context of digital transformation.Strengthen lines of communication and collaboration.Vendors should emphasize building strong,collaborative relationships with their clients.Vendors can play a crucial role

18、in helping enterprises navigate the complexities of integrating new technologies and driving successful outcomes.Key recommendationsEnterprise Prioritize workforce upskilling.Invest in comprehensive training programs to upskill your workforce,empowering them to navigate the evolving technological la

19、ndscape and especially to use AI and automation effectively to enhance productivity.A skilled workforce is crucial for optimizing the potential benefits of any investment in new technologies,and upskilling will also alleviate fears of job loss and reduce resistance to change.Cultural transformation

20、is key.Culture change is probably the most important aspect of digital transformation.The agile mindset assumes that goals and business conditions will change.The focus must be on driving agility throughout the organization,including HR,finances,and procurement practices and processes.Collaborate st

21、rategically with partners.Forge strategic partnerships with partners who demonstrate expertise in the latest technologies and the change management aspects around them.Collaborate closely to align IT strategies with business goals,leveraging your partners insights for a smoother transition when scal

22、ing new tech such as AI.Page 7Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 7Proliferation of AI will bring about a paradigm shift in enterprise IT2024 Trends to Watch:Enterprise

23、IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 8The AI tsunami will require rethinking how enterprises buy and consume ITAs the charts show,recognition of AIs importance far exceeds actual adoption.We are already witnessing the lightning pace at

24、 which AI is permeating enterprises,and 2024 will see further acceleration of this trend.This rapid proliferation of AI will transform enterprise IT,requiring a strategic overhaul in how technology is procured,implemented,managed,and governed.In 2024,enterprises will rethink their technology procure

25、ment strategies to favor adaptable and scalable AI solutions.This shift will require vendors not only to offer cutting-edge AI capabilities but also to demonstrate strong commitments to ethical AI practices and robust data governance,along with the ability to keep abreast of anticipated regulatory c

26、hanges.AIs success in an enterprise context will depend heavily on collaboration between IT and other business units to ensure that AI initiatives align with broader business objectives.Moreover,enterprises must adopt a mindset of continuous innovation,constantly exploring new AI applications and im

27、provements to maximize the agility,responsiveness,and competitive edge they can provide.2023 OmdiaSource:IT 2024 Enterprise Insights Survey,OmdiaAI is very important,but actual adoption lags significantlyQ:How important is AI for your digital strategy in the next 18 months?Q:To what degree has your

28、organization adopted artificial intelligence(AI)?n=1,76429.37%31.73%23.41%9.30%6.19%5 Very important4321 Not important12.13%13.72%21.26%14%15.25%15.76%7.88%OptimizingOperatingImplementingPilotingEvaluatingConsideringNot considering2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All ri

29、ghts reserved.Informa Tech,a trading division of Informa PLCPage 9Navigating the AI tsunami will need greater depth of expertisePlayer typeWhat will the impact be?Impact ratingHow should players respond?EnterpriseEnterprises might face the challenge of finding the right AI-driven software to align w

30、ith their specific needs,but they stand to gain significantly in terms of efficiency,intelligence,and innovation once they do.There is an urgent need to create greater awareness about what AI can and cannot do for the business.Enterprises need to be able to identify and prioritize AI opportunities,i

31、dentify the right solutions for addressing these opportunities,and develop the frameworks needed to manage,govern,and measure AI programs.CIOsThe emphasis must be on bridging the gap between technology and business objectives.An increase in demand for new AI-related skill sets has begun to emerge an

32、d it will only grow in the coming year.CIOs should focus on retooling and reskilling their workforce and build a more agile and collaborative approach to project management.VendorsThe sudden explosion of AI,especially GenAI,onto the scene necessitates the reevaluation of software solutions to incorp

33、orate AI capabilities.This offers vendors an opportunity to differentiate themselves by providing AI-enriched products.The growing demand for AI is creating a new market for AI-powered software and services.This is a significant opportunity for vendors to generate new revenue,create differentiation,

34、and reach new markets and customers.+2+112+2+112+2+112Page 10Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 10Without the right culture and mindset,technology will be ineffective20

35、24 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 11Culture trumps strategy and technologyThe need to be innovative and agile requires a shift in organizational culture,which is one of the most challenging aspects of t

36、ransformation.Buying the latest tech is easy,implementation and integration are a little harder but doable,but effecting the cultural changes need to maximize the impact that the new tech has on the business is incredibly tough.In 2024,there will be renewed emphasis on cultivating an environment in

37、which continuous learning and innovation are encouraged.The focus will be on developing a workforce that is agile,adaptable,and capable of leveraging new technologies to drive business growth and transformation.This will require a shift toward a data-driven culture,where decisions are made based on

38、insights derived from data analytics and AI.Breaking down silos and fostering crossfunctional collaboration,combining IT expertise with business knowledge to leverage data effectively,and integrating data insights into all aspects of the business will be paramount.Enterprises will be challenged to i

39、dentify optimal automation opportunities,measure business impact,and navigate the cultural and change management aspects of increased automation.Vendors will need to offer greater depth of consultancy and training services tailored to facilitate these cultural shifts,while also helping clients effec

40、tively integrate new technologies into their workflows and business strategies.2023 OmdiaCulture is a linkage of thingsDigitalCultureInnovationCustomersSource:Omdia2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 12

41、Culture is the glue that both grounds and drives the organizationRoleWhat will the impact be?Impact ratingHow should players respond?CIOsA digital culture combined with innovation and customer-centricity is complementary.A power-based or punitive culture needs to be navigated differently.Recognize t

42、hat culture is multifaceted.Multiple forms include digital,innovative,customer-centric,learning,caring,and safety cultures.Each has positive benefits and is appropriate to specific organizations.However,authoritarian and punitive cultures also exist.EnterpriseFailure to take organizational culture i

43、nto account could mean that many digital initiatives fail.The culture might be digital,customer-centered,or innovative,or it might have other focus areas.Often one culture is predicated on another developing:a digital culture might become a customer-focused one.Understand the existing culture in the

44、 organization and plan a digital culture within that frame of reference.For instance,a digital and a customer-centric culture will work well together.A punitive(or command-and-control)culture cannot coexist with innovation(innovation is messy).VendorsAs enterprises continue to navigate the complexit

45、ies of digital transformation and integrate advanced technologies into their operations,their reliance on vendors for expertise,customized solutions,and strategic guidance is expected to grow.IT vendors should actively assist their clients in navigating the cultural and organizational changes necess

46、ary for digital transformation.This involves providing not just technological solutions but also strategic guidance on adopting a digital-first mindset,fostering a culture of continuous learning,and embracing data-driven decision making.+2+112+2+112+2+112Page 13Copyright 2023.All rights reserved.Inf

47、orma Tech,a trading division of Informa PLCCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 13Digital transformation mandates agility and adaptability2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading divisio

48、n of Informa PLCPage 14Two paths to customer-adaptive digital transformationDigital transformation should be customer adaptiveOmdia uses the term“customer adaptive”to mean“the ability to sense,anticipate,respond,and adapt at the right frequency.”(See the Omdia report“A Customer-Adaptive Architectura

49、l Approach for Digital Business Transformation.”)There are two paths to customer adaptivity.Omdia research shows that most of the organizations surveyed followed the route of updating and modernizing their internal technologies(67%).Only 13%engaged in a customer-focused strategy.The remainder tagged

50、 initiatives as digital transformation when they were notupgrades,maintenance,and so on.However,since digital transformation started,more than 70%of organizations have reported their digital transformation initiatives as complete.It is time to change focus.Digital transformation should use transform

51、ed technological platforms to become customer adaptive.The emphasis turns from technologies,products,and services toward sensing and responding quickly.Furthermore,the digital transformation mindset needs to change.It is not about technology,or even digital;it is about transformation.Therefore,the p

52、ressure to become agile throughout the enterprise has increased.2023 OmdiaSource:OmdiaTechnology-enabled capabilitiesCustomer-focusedCustomeradaptiveInnovative technology drives capability transformationCustomer outcomes drive agenda2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All

53、rights reserved.Informa Tech,a trading division of Informa PLCPage 15Externally focused digital transformation should become a way of lifeRoleWhat will the impact be?Impact ratingHow should players respond?EnterpriseNo organization can transform digitally unless other elements transform equally.Use

54、crossfunctional teams to identify all aspects of digital transformation.Invariably,policies,processes,and governance will need to change.Culture change is probably the most importantand most often ignoredaspect of digital transformation.CIOsBecause most organizations are digital in some form,digital

55、 transformation should broaden its definition to transformation in general.Reframe the digital transformation agenda.Consider using scenario planning to map out likely outcomes given expected market forces.Operate digital transformation within possible scenarios.Use agility to pivot when conditions

56、change.VendorsVendors will be called upon to help enterprises move beyond the completion of digital transformation initiatives as check-box exercises,toward a continuous evolution that prioritizes agility and customer adaptivity.Vendors must realign their focus from purely selling technology to unde

57、rstanding and anticipating customer needs.This involves developing solutions that are not only technologically advanced but also continuously sense and adapt to changing customer behaviors and preferences.+2+112+2+112+2+112AppendixPage 16Copyright 2023.All rights reserved.Informa Tech,a trading divi

58、sion of Informa PLCCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 162024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 17MethodologyThis report leverages existing Omdia research

59、and data tools,such as IT Services Contracts Analytics,IT Enterprise Insights 2024 survey data,and proprietary forecasts.It also draws upon our conversations with systems integrators,IT services providers,professional services organizations,and enterprise customers.Further supplemental information i

60、s gleaned from our analyst inquiries and consulting projects,as well as conversations with colleagues from across the company.Further reading“Systems integrators must navigate the AI wave or risk drowning”(October 2023)“On the Horizon:Technology and business imperatives in North America”(August 2023

61、)“Market Landscape:Digital consulting services”(May 2023)“AI Viewpoint:Generative AI grabs everyones attention”(August 2023)“Enterprise cloud computing is only half the story”(July 2023)“Agile delivery requires agile procurement”(May 2022)“Market Landscape:Value stream management the next strategic

62、step for DevOps”(December 2021)“Market Landscape:Enterprise digital ecosystem thinking for CIOs”(May 2021)AuthorHansa Iyengar,Senior Principal Analyst,Enterprise ITTerry White,Associate Chief Analyst,Enterprise ITAppendix2024 Trends to Watch:Enterprise IT|December 2023Copyright 2023.All rights reser

63、ved.Informa Tech,a trading division of Informa PLCPage 18Omdia ConsultingWe hope that this analysis will help you make informed and imaginative business decisions.If you have further requirements,Omdias consulting team may be able to help you.For more information about Omdias consulting capabilities

64、,please contact us directly at .Citation PolicyRequest external citation and usage of Omdia research and data via .AppendixCopyright 2023.All rights reserved.Informa Tech,a trading division of Informa PLCPage 19Get in touchA08:00 18:00 GMT-5Europe,Middle East&A8:00 18:00 GMTAsia P08:00 18:00 GMT+8Di

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66、,and are not representations of fact.The Omdia Materials reflect information and opinions from the original publication date and not from the date of this document.The information and opinions expressed in the Omdia Materials are subject to change without notice and Informa Tech does not have any du

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