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1、Q 1.2 0 2 4 An analysis of invalid traffic(IVT)in the desktop and mobile web open programmatic advertising ecosystemDESKTOP&MOBILE WEB INVALID TRAFFIC(IVT)&AD FRAUD BENCHMARKSDESKTOP AND MOBILE WEB INVALID TRAFFIC BENCHMARKS REPORT(Q1 2024)|2022 PIXALATE|PIXALATE.COMABOUT THIS REPORT:TABLE OF CONTEN

2、TS2Table of ContentsPixalates Invalid Traffic(IVT)&Ad Fraud Benchmarks Report highlights the current state of IVT and ad fraud for stakeholders in programmatic advertising.Pixalates data science team analyzed 19+billion global open programmatic advertising impressions across desktop and mobile web i

3、n Q1 2024 to compile this research.This report includes global and regional data to provide comprehensive comparisons of web IVT rates.Key Stats and Trends.4IVT Rates by Platform.5 Desktop Web Trends.6-11Mobile Web Trends.12-17Methodology&Disclaimer 18-20 DESKTOP AND MOBILE WEB INVALID TRAFFIC BENCH

4、MARKS REPORT(Q1 2024)|2022 PIXALATE|PIXALATE.COMREPORT AUTHORSBrooke HuntleyHawn SmithResearch and Development AnalystChief EconomistVP Market ResearchAlba Del Villar3DESKTOP AND MOBILE WEB INVALID TRAFFIC BENCHMARKS REPORT(Q1 2024)|2022 PIXALATE|PIXALATE.COM4KEY STATS:THE STATE OF WEBSITE INVALID T

5、RAFFIC&AD FRAUDOpen programmatic invalid traffic(IVT)trends;Q1 2024;global;as measured by Pixalate13%U.S.has a 13%desktop web IVT rate and a 15%IVT Rate for mobile web traffic,during Q1 2024,as measured by Pixalate.24%Mozilla Firefox has the highest desktop-web IVT rate by browser,followed by Apple

6、at 20%IVT rate,in Q1 2024,as measured by Pixalate.12%desktop-web IVT rate for global open programmatic ad traffic in Q1 2024.11%Global invalid traffic(IVT)rate for desktop and mobile web in Q1 2024,the same IVT rate as in Q4 202310%Mobile-web IVT rate for global open programmatic ad traffic in Q1 20