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1、The ExchangeWire Media Pulse:H1 2024Mat Broughton Research Lead,ExchangeWirePublished August 2024.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information storage and retriev

2、al system,without prior permission in writing from the publishers.Copyright ExchangeWire L|Published August 2024.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information stor

3、age and retrieval system,without prior permission in writing from the publishers.Copyright ExchangeWire L|ContentsExecutive Summary 3Key Findings 4Al 5J Big tech and Al 7Channels 9Cookie deprecation and Privacy Sandbox 11J Cookie deprecation 12J Privacy sandbox 14Curation 15ESG 17Fraud 20Social medi

4、a 22J TikTok 25Sports 26About ExchangeWire 29bbbbbbbbbbb2/29Published August 2024.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information storage and retrieval system,withou

5、t prior permission in writing from the publishers.Copyright ExchangeWire L|Executive summaryThe start of 2024 was truly a whirlwind.From legal spats between publishers and big tech over AI,to the return of big-ticket investment in the ad tech industry,and of course Google delaying cookie deprecation

6、(only to reverse track in July and decide against outright cookie deprecation).To gauge industry response to these stories,we polled ExchangeWire Digest readers,composed of a global array of agency,brand,publisher,and technology professionals.In this report,we take a leaf out of the fabled opinion p