Treasure Data：2024年度数字餐饮客户忠诚度报告（英文版）（20页）.pdf

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1、The Annual Digital Food&Beverage How Food&Beverage Brands are Facing Down New Market Challenges with a Better View of Their CustomersCUSTOMER LOYALTY REPORTFOOD&BEVERAGEFOOD&BEVERAGEFOOD&BEVERAGECopyright 2023 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this rep

2、ort is owned and distributed by WBR Insights.Distribution of this content is restricted to only WBR Insights and any sponsors of this report represented herein.The Annual Digital Food&Beverage Customer Loyalty ReportHow Food&Beverage Brands are Facing Down New Market Challenges with a Better View of

3、 Their CustomersBe HonestWhat Do You Think of Our Reports?Help us improvetake our 42-second survey (Yes,we timed it!)for a chance to win a redeemable reward.TAKE THE SURVEYResearch Contact:Chris Rand Research Manager,WBR Insights Chris.RWritten by:Mike Rand Content Director,rand&randFOOD&BEVERAGEFOO

4、D&BEVERAGEFOOD&BEVERAGE3TABLE OF CONTENTS4 Executive Summary5 About the Respondents7 Key Insights9 Customer Loyalty Has Remained Steady Over the Past 12 Months11 Most Brands Are Succeeding with Customer Loyalty,But See Opportunities for Improvement14 Brands Are Leveraging CDPs But Need a Better View

5、 of the Customer17 Conclusion:Facing Data and Market Challenges18 Key Suggestions19 About the Sponsor20 About the AuthorsFOOD&BEVERAGEFOOD&BEVERAGEFOOD&BEVERAGE4EXECUTIVE SUMMARYMany food and beverage brands enjoy high levels of customer loyalty thanks to their beloved product offerings and special

6、offers.Consumers also have a relatively high likelihood of being loyal to specific food and beverage brands.One study found that 43%of customers are loyal to at least one food and beverage company.1However,this loyalty is often most evident among the most recognized brands.Many brands,even those lau