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1、Direct-to-Consumer ReportHow Brands Are Using Data and Technology to Build Direct and Meaningful Relationships with ConsumersTHE ANNUAL ETAIL Sponsored by:Research Contact:Chris Rand Research Manager,WBR Insights Chris.RThe Annual eTail Direct-to-Consumer Report How Brands Are Using Data and Technol

2、ogy to Build Direct and Meaningful Relationships with ConsumersCopyright 2023 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this report is owned and distributed by WBR Insights.Distribution of this content is restricted to only WBR Insights and any sponsors of thi

3、s report represented herein.Be HonestWhat Do You Think of Our Reports?Help us improvetake our 42-second survey (Yes,we timed it!)for a chance to win a redeemable reward.Take the SurveyWritten by:Mike Rand Content Director,rand&rand3Table of ContentsExecutive SummaryThe DTC model has become a winning

4、 strategy for many consumer brands,even those that have traditionally sold all their products via partnerships with retailers.However,the DTC space has become much more crowded.This report explores how the DTC model has evolved and where it stands in todays retail environment.It also identifies bran

5、ds current DTC strategies and reveals how they are working to address new opportunities and challenges.3 Executive Summary4 About the Respondents6 Key Insights8 The DTC Market is Growing and Becoming More Competitive13 Some DTC Strategies Suffer from Capability and Technology Gaps 17 Brick-and-Morta

6、r Partnerships Boost Sales and Exposure,but Deliver Lower Margins19 Conclusion:Transforming DTC with Customer Data20 Key Suggestions22 About the Sponsors22 About the Authors4About the RespondentsThe WBR Insights research team surveyed 100 marketing,CX,and digital leaders from brands across the U.S.a