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1、2023 Singapore Insurance Brand Equity Rankings2023 Singapore Insurance Brand Equity RankingsIntroductionIn Singapores fiercely competitive insurance market,where trust and reputation reign supreme,understanding brand health is critical for staying ahead.But which players truly command the hearts and

2、 minds of consumers?To answer this,we delve into the depths of YouGov BrandIndex,an always-on tracking across 16 key brand health metrics in our industry-leading platform.By dissecting consumer sentiment,well illuminate the insurers boasting the strongest brand equity in Singapore and unveil the fac

3、tors propelling them to the top.In this report,we feature the top six leading insurance companies in Singapore:AIA,Great Eastern,Manulife,NTUC Income,Prudential,SingLife.The three pillars of powerful brand equity:1.Index score:An overall measure of brand health,caluclated as the average of General I

4、mpression,Quality,Value,Corporate Reputation,Customer Satisfaction and Recommendation scores.2.Consideration score:A purchase funnel metric,indicating the%of consumers in a market who would consider buying from a brand the next time they are in the market for the type of product/services it offers3.

5、Ad Awareness score:A media metric,indicating the%of consumers in a market who have seen or heard an advertisement for a brand in the past two weeksIndex score year-on-year overviewThe insurance industry in Singapore saw an overall improvement in brand health year-on-year,as indicated by the rise in

6、Index scores for most brands.Great Eastern and NTUC Income lead the industry in terms of consumer perception.SingLifes exceptional growth suggests a successful brand strategy that has resonated strongly with consumers.Key data points:SingLife:Index score soared from 5.9 in 2022 to 9.8 in 2023,a rema