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1、GA M I N G&E S P O R T S R E P O R T 2 0 2 M I N G&E S P O RTS R E P O RT 20 2 3Inside04030421353636DataSummarySection 2:Connecting with gamersSection 1:How does gaming fit into todays global entertainment landscape?35IntroductionGaming&Esports Report 202302IntroductionThe media and entertainment in

2、dustry is constantly changing with the proliferation of non-traditional and digital media channels,and the way consumers engage with media and entertainment has evolved.Gaming as a popular pastime has played a critical role in shaping the way audiences interact,engage,and consume content as they eng

3、age with games and gaming platforms in more ways than ever before.As the entertainment landscape evolves,understanding gamings role in global consumers everyday life among other entertainment activities is crucial for modern marketers to identify where gaming sits in the media mix and explore the be

4、st synergies.This report examines the entertainment habits of global consumers and where gaming fits in the entertainment landscape,the types of media activities undertaken and whats keeping consumers entertained.We explore engagement with gaming,devices used to game and the impact of advertising pl

5、atforms on brand and product perception.We assess the relationship gamers have with in-game and out of game advertising,how best to connect with gamers and how brands and advertisers can form a deep bond with the highly engaged group.This report uses global research across a selection of 18 internat

6、ional markets in tandem with syndicated data from YouGov Profiles.LE A R N M O R E A B OUT OUR DATAGaming&Esports Report 202303How does gamingfit into todaysglobal entertainmentS e c t i on 1Over the last few years,the media,entertainment,and gaming industry has seen considerable changes.Pandemic lo