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1、How to Be a Purpose-Driven,Global Business ProfessionalContents3 Making the Business Case forPurpose14 Getting Started:Skills for the Purpose-Driven Professional23 Expanding Your Impact:Continuing EducationClimate change,environmental degradation,and inequality are some of the worlds most pressing i

2、ssues,and theres reason to believe businesses can lead the way to finding solutions.As a professional in a global,interconnected business world,you have a responsibility to make a positive impact on the planet.Businesses responsibility to positively impact the environment and society is referred to

3、as corporate social responsibility(CSR).“You dont have to leave your values at the door when you come to work,”says Harvard Business School Professor Rebecca Henderson in the online course Sustainable Business Strategy.“Solving the big problems opens up opportunities that can enable you to have a su

4、ccessful and rewarding business career,while also helping to build a just and sustainable world.”If youre determined to make a difference,you can drive meaningful change although it may be difficult to know where to start.This e-book lays the groundwork for building the skills needed to define your

5、purpose,make the case for CSR and sustainability to internal stakeholders,further your education,and help enact change.3Making the Business Case forPurposeGlobal issues require global solutions.While climate change and human rights might seem like daunting problems,businesses are uniquely positioned

6、 to impact society on a systemic level.In this section,youll explore the global nature of business and the benefits of being purpose-driven.Making the Business Case for Purpose4The Global Nature of BusinessIn a time of advanced technology,the world feels small not only in terms of accessibility but

7、connectivity.Its impossible to avoid being impacted by the decisions made by others around the globeand no field showcases this dynamic better than business.Because humans share a finite amount of natural resources,every decision your business makeswhether hurting the environment or helping itimpact

8、s others worldwide.If your business is international,you may already be aware of the global business landscapes delicate balance.A business can be considered international in three ways:It produces goods domestically and sells domestically and internationally.It produces goods in a different country

9、 but sells domestically.It produces goods in a different country and sells domestically and internationally.If any of these scenarios apply to your organization,consider how each component of your supply chain impacts the community it operates in;how your customers locations affect your products imp

10、act on the earth;and how the policies,laws,and cultures in each of those places can help or hinder your sustainability and CSR efforts.“Ive been able to understand the macroeconomic policies being implemented by,and imposed on,my country,and the implications they have on our lives.This has equipped

11、me with more tools to make better decisions.The course has been tremendously useful and eye-opening.”Daniela Fierro Touch GlobalBusiness ParticipantMaking the Business Case for Purpose5Even if your company strictly produces and sells domestically,others purpose-driven efforts(or lack thereof)around

12、the world can impact your business and market segment.Its important to understand the dynamics between countries,international companies,and where your firm fits into the global sustainability and social cause landscapes.“We live in an age of globalization,”HBS Professor Forest Reinhardt says in the

13、 course Global Business.“That is,national economies are ever more tightly connected with one another than ever before.”Solutions to global issues must be global too,and business professionals are uniquely positioned to effect large-scale change while maintaining profitability.Making the business cas

14、e for purpose is critical to adopting this mindset.Here are nine benefits of being a purpose-driven business.Making the Business Case for Purpose69 Benefits of Being a Purpose-Driven Business 1.It Drives ProfitOnce believed to be disparate goals,profitability,CSR,and sustainability can,and do,go han

15、d in hand.To make the business case for sustainability to key stakeholders and decision-makers in your organization,you need to learn how it can pay off.Henderson drives this point home in Sustainable Business Strategy.“In many situations,its possible to do the right thing and make money at the same

16、 time,”she says.“Indeed,theres good reason to believe that solving the worlds problems presents trillions of dollars worth of economic opportunity.”Henderson calls this intersection of“doing good”and“doing well”the process of creating shared value.A few hypothetical examples are:Your organization fi

17、nds that switching from traditional plastic to biodegradable packaging not only reduces waste created in your products lifecycle but also saves money.Your organization cuts ties with a farm that treats workers inhumanely,which costs money in the short term but pays off when customers learn of your d

18、edication to human rights and choose it over competitors.Your organization switches from using coal to clean,renewable energy to power its manufacturing facilities.When the price of coal skyrockets,your company avoids paying the price while cutting its carbon emissions.Many companies start their pur

19、pose-driven journey upon realizing sustainable and socially responsible choices are often the most financially sound.Making the Business Case for Purpose7Profit refers to the financial return a company is able to generate for its shareholders.In a capitalist economy,many firms success is determined

20、by its profitability alone.People refers to a companys commitment to making societal impact.The people impacted by a firms decisions can include its employees,customers,and community members on a local or global level.Planet refers to an organizations impact on the environment.While businesses have

21、historically been the greatest contributors to climate change,they also hold the keys to driving positive environmental change.PROFITPEOPLEPLANETBUSINESS INSIGHTThe Triple Bottom Line The triple bottom line is a business concept that posits firms should commit to measuring their social and environme

22、ntal impactin addition to their financial performancerather than solely focusing on generating profit,or the standard“bottom line.”It can be broken down into“three Ps”:profit,people,and the planet.Making the Business Case for Purpose82.It Drives Internal InnovationMaking the switch to sustainable,so

23、cially conscious business practices provides opportunity for new,innovative ideas to grow.Consider this your chance to question the way your organization operates.Ask questions such as:Are there inefficiencies in our production process?Are there alternatives to how we currently source production mat

24、erials?What equipment or technology could make our internal processes and product delivery more energy efficient?Are employees at every stage of the supply chain treated legally,fairly,and humanely?What opportunities exist for our business to serve a need in the community?These types of questions re

25、veal opportunities to save money on energy and reassess how ethically you source materials.They can also shake up the mindset of“this is how weve always done it”and prompt innovative ideas for new business opportunities.Making the Business Case for Purpose9Environmental factors consider a companys i

26、mpact on the environment,such as its carbon footprint,waste,water use and conservation,and clean technology in its supply chain.Social refers to the social impact a company or fund has within society and how it advocates for social good and change within the broader community.Analysts look closely a

27、t a companys involvement and stances on social issues such as human rights,racial diversity within hiring and inclusion programs,the health and safety of its employees and board members,and community engagement.Governance deals with how a company is managed,or“governed,”for driving positive change.I

28、t encompasses reviewing the quality of management and the board,executive compensation and diversity,shareholder rights,overall transparency and disclosure,anti-corruption,and even corporate political contributions.3.It Improves Environmental and Supply RiskInvesting in more sustainable practices ca

29、n pay off in the form of risk management.By using renewable resourcessuch as wind,water,and solar poweryour company has greater security over its energy sources.This can also offer financial benefits.For example,if your company switches from coal to clean energy,you can avoid the hassle and cost whe

30、n coal prices skyrocket.BUSINESS INSIGHTEnvironmental,Social,and Governance(ESG)Factors An organizations impact can be evaluated using ESG factors.By evaluating your companys efforts based on these three categories,you can maintain sight of the big picture and ensure your strategy is having its inte

31、nded impact.ESG factors are also commonly used by those in the fields of impact investing and sustainable investing to assess opportunities.Heres a breakdown of each factor:Making the Business Case for Purpose104.It Attracts and Retains EmployeesBeing a purpose-driven company can have a big impact o

32、n attracting and retaining talent.A recent survey conducted by clean energy company Swytch found that nearly 70 percent of employees report that their companys strong sustainability program impacts their decision to stay with it long term.The same survey reports that 75 percent of millennialswho wil

33、l make up three-quarters of the workforce in five yearswould take a decrease in salary if it meant working for an environmentally responsible company.Nearly 40 percent selected one job over another because of an organizations sustainability practices.Committing to sustainability and human rights eff

34、orts puts your companys values at the forefront,which can attract employees and job seekers who share those values.Hiring and retaining the right team can save your organization the time and money of having to rehire for multiple roles.5.It Expands Audience Reach and Builds Brand LoyaltyBeing a purp

35、ose-driven business can not only help attract and keep the right employees but build a broader,more loyal customer base.Research in the Harvard Business Review shows that sustainable businesses see greater financial gains than their unsustainable counterparts.In addition,consumers motivation to buy

36、from sustainable brands is on the rise.For instance,products with an on-package sustainability claim delivered nearly$114 billion in sales in 2019a 29 percent increase from 2013and products marketed as sustainable grew more than five times faster than those that werent.Adopting sustainable practices

37、 and social responsibility effortsas well as marketing appropriatelycan enable your business to reach new,socially responsible market segments while building brand loyalty among your customer base.Making the Business Case for Purpose11PUROPSE-DRIVEN PROFILE:BEN&JERRYSBen&Jerrys Social Mission At Ben

38、&Jerrys,positively impacting society is just as important as producing premium ice cream.In 2012,the company became a certified B Corporation,a business that balances purpose and profit by meeting the highest standards of social and environmental performance,public transparency,and legal accountabil

39、ity.As part of its overarching commitment to leading with progressive values,the ice cream maker established the Ben&Jerrys Foundation in 1985,an organization dedicated to supporting grassroots movements that drive social change.Each year,the foundation awards approximately$2.5 million in grants to

40、organizations in Vermont and across the United States.Grant recipients have included the United Workers Association,a human rights group striving to end poverty,and the Clean Air Coalition,an environmental health and justice organization.The foundations work earned it a National Committee for Respon

41、sive Philanthropy Award in 2014,and it continues to sponsor efforts to find solutions to systemic problems at both local and national levels.“Im early in my career and looking for a path to becoming a chief sustainability officer or sustainability manager with a company I can align my values with.Th

42、is class seemed like the perfect opportunity to give me the right tools to learn more about this field.”Desire Kaplan SustainableBusiness Strategy ParticipantMaking the Business Case for Purpose126.It Reduces Production CostsOne of the simplest ways to practice sustainability in business is by using

43、 fewer resourcesor more sustainable onesto decrease production costs.Examining your supply chain,production process,and energy use at brick-and-mortar stores and office buildings can help identify places where cutting back on finite resources and switching to greener alternatives is a cheaper option

44、.“Some firms invest in sustainability because the business case is so glaringly obvious,theyd be foolish not to,”Henderson says in Sustainable Business Strategy.7.It Garners Positive PublicityAnother outcome of being a purpose-drive organization is the positive publicity it can garnerespecially if i

45、ts a divergence from your businesss previously established practices or industry standards.Your switch to sustainability and investment in social good can call for press releases and announcements.Side effects of this positive publicity can be employee pride,ethically minded job applicants,and incre

46、ased customer loyalty and referral rates.8.It Helps You Stand Out in a Competitive MarketIn a competitive market,any way to differentiate your product and brand from your competitors is valuable.Sustainable and socially beneficial business practices can be a positive way to stand out if your competi

47、tors havent adopted those practices themselves or match them if theyve already made the switch.Calling back to research in the Harvard Business Review,consumers focus on brands sustainability practices is on the rise,and those of your business could be the sole reason consumers choose your product o

48、ver competitors.Making the Business Case for Purpose139.It Sets the Industry TrendLeading with purpose not only helps your company stand out against competitors but also influences their behaviors.If your organization is one of the first in its field to adopt sustainable,socially beneficial practice

49、s.It could set it apart as a trendsetter and prompt other companies to follow suit.“The leadersthe firms who are driving real change and reaping the benefits of being first-moversare often as motivated by a driving desire to make a difference as they are by the wish to make money,”Henderson says in

50、Sustainable Business Strategy.PURPOSE-DRIVEN PROFILE:SUSTAINABLE HARVEST INTERNATIONALSustainable Harvest Internationals Dedication to Reversing the Effects of Climate Change Sustainable Harvest International(SHI)is a nonprofit organization that has provided training and tools to rural farmers for m

51、ore than 20 years,enabling them to improve their diet,income,and health,while also working against the effects of climate change and slash-and-burn farming tactics.As reported by the United Nations,the reversal of climate change by the year 2030 is linked to the crucial reduction of poverty.Accordin

52、g to SHI,30 to 40 percent of deforestation is the result of small-scale farmers struggling to support their families with unsustainable farming techniques,simply because they arent aware of sustainable alternatives.By teaching sustainable farming practices,SHI has helped over 3,000 families in Centr

53、al America regenerate roughly 30,000 acres of previously degenerated land.HBS Online partnered with SHI in the Community Challenge in 2020,during which HBS Online learners were tasked with developing business plans to help SHI scale its impact by creating ventures that offset financial costs and inc

54、reased farmers benefits.Now that you understand the benefits of being a purpose-driven business,you need the skills to lead change.Learn more in the next section about the skills needed to become a purpose-driven professional.14Getting Started:Skills for the Purpose-Driven ProfessionalGetting Starte

55、d:Skills for the Purpose-Driven ProfessionalLeading with purpose requires thinking globally,strategizing sustainably,and positively impacting society.Here are nine skills to develop to succeed as a purpose-driven professional.15Getting Started:Skills for the Purpose-Driven Professional9 Skills for t

56、he Purpose-Driven Professional1.Identifying Purpose and Finding Your“Why”Before you implement sustainability and CSR practices at your organization,ensure you have a basic understanding of environmental science and climate change.You should also know the social issues most prevalent in your industry

57、 and community and the systemic nature of both.The next step is to learn how your business impacts each of those areas.For instance,whats your organizations carbon emission level?Does your entire supply chain support fair labor rights?What does your business contribute to the communities it resides

58、in?This part of the process may take a while and require a formal sustainability or CSR audit.Although different for every company,some factors to consider when conducting a sustainability audit include:Current employees happiness,rights,representation,and quality of life Waste produced annually Car

59、bon emission levels Toxins used in the manufacturing process Volunteerism and civic engagement Waste and toxins created in the product life cycle Required infrastructure to support sustainable practicesOnce you understand how your companys performing in each area of sustainability and CSR,identify w

60、here you can improve.You may start with one high-effort,high-impact task,or commit to tackling multiple areas deemed“low-hanging fruit.”Finally,reflect on what drives you to implement sustainability and CSR practices.Perhaps its a personal tie to a specific cause,a recent event related to human righ

61、ts or climate change,or a passion for making a positive difference.With a clear“why”behind your purpose,you can lead with both logic and passion.“Adopting a purpose will not hurt your performance if you do it authentically and well,”Henderson said in a Facebook Live event.“If youre able to link your

62、 purpose to the strategic vision of the company in a way that really gets people aligned and facing in the right direction,then you have the possibility of outperforming your competitors.”16Getting Started:Skills for the Purpose-Driven Professional2.Pitching PurposeOnce potential purpose-driven proj

63、ect ideas have emerged,you need to prove their value to stakeholders and decision-makers.One way to do so is by calculating the anticipated return on investment using this formula:ROI=(NET PROFIT/COST OF INVESTMENT)X 100 If the ROI calculation yields a positive percentage,the project is financially

64、worth pursuing.If it yields a negative percentage,the project isnt predicted to bring in more money than it costs to deploy.If the ROI is equal to zero,it means the project is expected to draw in as much money as it costs,and its up to you to decide if its worth the effort.Consider what the ROI will

65、 be for projects that impact the environment and society,and use that information to make the case that pursuing sustainability and CSR efforts is a wise,profitable decision.In addition to calculating ROI,pitch your case to stakeholders in a clear,compelling way.Consider creating a slide deck with k

66、ey points,practicing in advance,and providing concrete examples of the benefits sustainability and CSR can bring to your firm.3.Communication of PurposeIn a business setting,your sense of purpose is only as effective as your ability to communicate it.Effective communication skills can be strengthene

67、d through preparation and practice.Return to your“why.”Consider the perspectives of your team members and stakeholders.What do they need to understand why the purpose is important to you and a worthwhile investment?How will you encourage them to gain a sense of purpose around sustainability and CSR?

68、Consider using the following communication tactics:Storytelling:Tell a true story that illustrates your point.Self-disclosure:Describe your“aha”moment.When did you first begin to care about sustainability or CSR in business?Statistics:Share statistics that communicate the urgency and timeliness of t

69、he issues.Data visualization:Present compelling data trends in a clear,visually appealing way.Personal reflection questions:Ask questions prompting others to reflect on their connection to a sustainable future.For instance,“How do you want to contribute to the world your children will inherit?”or“Wh

70、at role do you want to play in redefining the future of our industry?”17Getting Started:Skills for the Purpose-Driven Professional4.Strong LeadershipIf your organization isnt currently engaged in sustainability and CSR efforts,you need strong leadership skills to enter the field.These include knowin

71、g how to delegate tasks and empower others,maintaining team resilience when circumstances change,communicating organizational change effectively,and remaining authentic and in tune with your team.In the online course Leadership Principles,HBS professors Joshua Margolis and Anthony Mayo note there ar

72、e three needs leaders should address when mobilizing employees:1.Orienting the teams beliefsboth about themselves and the challenges and opportunities they face2.Equipping team members with the practices and habits to take on challenges and opportunities and achieve the desired end goal3.Igniting em

73、ployees emotions so the drive to learn and deliver comes from withinRallying your team around a purpose is an effective way to instill a commitment to organizational goals and make employees feel like the work they do matters.In a survey by EY and the Harvard Business Review,89 percent of executives

74、 said a strong sense of collective purpose drives employee satisfaction.Additionally,leaders are sometimes required to make difficult decisions based only on available information and current circumstances.As the fields of CSR and sustainability are ever-changing,you need to think quickly,take all p

75、erspectives into account,and make decisions with the community and environments best interests in mind.18Getting Started:Skills for the Purpose-Driven Professional5.Innovative Thinking and Creative Problem-SolvingReimagining a sustainable path forward for your business requires out-of-the-box thinki

76、ng.Its easy to get stuck in the ways your company has always done things,but pivoting to sustainable and socially conscious practices requires innovative ideas and a willingness to try them.To cultivate innovation and creative problem-solving within your organization,hold brainstorming sessions in w

77、hich every idea is written down without judgment.A supportive culture around idea-sharing enables people to feel comfortable expressing less mainstream thoughts.PURPOSE-DRIVEN PROFILE:LEGOLegos Commitment to Sustainability As one of the most reputable companies in the world,Lego aims to not only hel

78、p children develop through creative play,but foster a healthy planet.Lego is the first,and only,toy company to be named a World Wildlife Fund Climate Savers Partner,marking its pledge to reduce its carbon impact.And its commitment to sustainability extends beyond its partnerships.By 2030,the toymake

79、r plans to use environmentally friendly materials to produce all of its core products and packagingand its already taken key steps to achieve that goal.Over the course of 2013 and 2014,Lego shrunk its box sizes by 14 percent,saving approximately 7,000 tons of cardboard.Then,in 2018,the company intro

80、duced 150 botanical pieces made from sustainably sourced sugarcanea break from the petroleum-based plastic typically used to produce the companys signature building blocks.The company has also recently committed to removing all single-use plastic packaging from its materials by 2025,among other init

81、iatives.Through all of these initiatives,Lego is well on its way to tackling pressing environmental challenges and furthering its mission to help build a more sustainable future.19Getting Started:Skills for the Purpose-Driven Professional6.Emotional IntelligenceTo address the worlds most pressing is

82、sues,you need to lead with curiosity,empathy,and self-awareness.Traits like these are often described together as emotional intelligence,or the ability to perceive and manage others emotions while recognizing and regulating your own.Theres no specific definition as to what constitutes an emotionally

83、 intelligent person.However,they tend to exhibit:Self-awareness:Knowing their strengths,weaknesses,emotions,beliefs,and motivations,and leveraging them to reach goals Self-regulation:Recognizing their emotions and impulsesespecially negative emotions,such as angerand regulating their responses to pr

84、event outbursts that could threaten negotiations or business deals Empathy:Understanding others personal experiences and emotions Motivation:Inspiring not just themselves but othersEmotional intelligence is a critical skill for all business professionals.Its especially important in global business,w

85、here cultural or language barriers can make it difficult to connect with others.7.Cultural AwarenessEvery culture has unique nuances and quirks,which ultimately makes the world a varied,beautiful,and interesting place.Yet,cultural differences can occasionally lead to misunderstandings,wrecked deals,

86、or international embarrassment(depending on the prominence of the faux pas).When tackling global issues,you need to interact with people of various cultures,which requires understanding and respecting their languages,social norms,holidays,and beliefs.Strong cultural awareness can ensure the message

87、you communicate and actions you take always propel you toward your goal.For example,you might want to craft a marketing campaign that resonates with the local community or foster an atmosphere of respect during a negotiation.Poor cultural awareness can leave you with a message that flops or business

88、 deal that breaks down due to a perceived slight you never intended.20Getting Started:Skills for the Purpose-Driven ProfessionalPURPOSE-DRIVEN PROFILE:STARBUCKS Starbuckss Commitment to Ethical Sourcing Starbucks launched its first corporate social responsibility report in 2002 with the goal of beco

89、ming as well-known for its CSR initiatives as for its products.One of the ways the brand has fulfilled this goal is through ethical sourcing.In 2015,Starbucks verified that 99 percent of its coffee supply chain is ethically sourced,and it seeks to boost that figure to 100 percent through continued e

90、fforts and partnerships with local coffee farmers and organizations.The brand bases its approach on Coffee and Farmer Equity(CAFE)Practices,one of the coffee industrys first set of ethical sourcing standards created in collaboration with Conservation International.CAFE assesses coffee farms against

91、specific economic,social,and environmental standards,ensuring Starbucks can source its product while maintaining a positive social impact.For its work,Starbucks was named one of the worlds most ethical companies in 2021 by global research firm Ethisphere.21Getting Started:Skills for the Purpose-Driv

92、en Professional8.Foundational Knowledge of Macroeconomics&International Supply ChainsEngaging in global issues requires a basic knowledge of macroeconomics and the way international supply chains work.To start,develop an understanding of economic metrics you can use to compare countries on a one-to-

93、one basis and other factors that impact a countrys economic health,including:“It seems obvious why companies with operations or customers spanning the globe would have to worry about global macroeconomics,”Reinhardt says in Global Business.“If exchange rates move or inflation changes at different ra

94、tes in different countries,its going to affect the economic performance of those firms.”Reinhardt also stresses that domestically operated companies need to understand macroeconomics.“What about companies that make a product domestically and sell it domestically?”he asks.“Are they exposed to the glo

95、bal economy?It seems natural to say no,but that turns out not to be the case.”Gross domestic product(GDP)Unemployment rate Inflation rate Degree of income inequality Currency exchange rateThe intricacies of international supply chains hold ample opportunity to impact the environment and society.Unde

96、rstanding how your business operates within its supply chain can help you act on the purpose youve adopted.Along with learning a common language with which to assess and compare different countries economic performances,this can provide a foundation for your sustainability and CSR efforts to make an

97、 impact globally.22Getting Started:Skills for the Purpose-Driven ProfessionalBUSINESS INSIGHTWhat Is a Corporate Social Responsibility Report?A corporate social responsibility(CSR)report is a document companies use to communicate CSR efforts and their impact on the environment and community.An organ

98、izations CSR efforts can fall into four categories:environmental,ethical,philanthropic,and economic.CSR reports are a way for an organization to communicate its mission,efforts,and outcomes to external and internal stakeholders.In addition to employees,decision-makers,and shareholders,these include

99、customers,the local community,and society at large.If a company has been bold and successful in its CSR efforts,the release of its CSR report is as much a communication tool as it is a marketing and public relations event.Releasing a CSR report on an annual basis can also create accountability.If a

100、goal isnt reached in its intended time frame,the CSR reporting process can prompt an examination of how the project went off track and what can be done to realign and accomplish the goal in a realistic timeframe.Use these reports to highlight your organizations achievements and build social responsi

101、bility into your brands identity.Once youve built and strengthened your skill set,youhave a foundation on which to grow into a purpose-driven professional.As a next step,consider taking a course.The nextsection outlines how to find one that fits your needs.9.Leveraging Data AnalysisOther important s

102、kills to have before diving into sustainability include collecting,analyzing,and reporting on data.Tracking and analyzing the results of your organizations efforts over timealong with their effect on your businesscan enable you to prove their impact and communicate it through data visualizations.Thi

103、s information can influence business strategy moving forward.For instance,if your initiative to decrease carbon emissions isnt producing results as quickly as anticipated,perhaps your team will decide to pivot to a new method to see if the rate of change increases.23Expanding Your Impact:Continuing

104、EducationExpanding Your Impact:Continuing EducationThis e-book has given you a starting point for your purpose-driven business journey.The next step is to deepen your knowledge and connect with other professionals striving to positively impact society and the environment,which can be achieved by tak

105、ing a course.24Expanding Your Impact:Continuing EducationSelecting an HBS Online Course:4 Steps HBS Online offers several courses in the Business in Society subject area that can help further your understanding of what it means to be a responsible,global professional and lead impactful change.You ca

106、n determine which course is right for you in four steps:Take stock:Consider your current knowledge of corporate social responsibility,sustainability,macroeconomics,and global business.Define your goals:What do you hope to gain from a course?What do you want to do for your organization and in your ca

107、reer?Assess your schedule:How many hours per week can you commit to your education?Select a course:Use the comparison table below to determine which HBS Online Business in Society course is right for you and your goals.Basic InfoWhat Youll LearnWho Will BenefitSustainable Business StrategyFaculty:Re

108、becca HendersonCourse Length:3 WeeksLearn More Analyze the business models that drive change Explore why collective efforts matter andhow business can be a catalyst for system-level change in the face of significant global issues Examine the broader environmental,political,and social landscape in wh

109、ich you operate,including the role of government,investors,and customers Purpose-driven professionals who want to effect change in the for-profit space CSR and consulting professionals who want to identify and achieve strategic sustainability and CSR goals Leaders and entrepreneurs who want to take

110、a values-driven approach to business successGlobal BusinessFaculty:Forest ReinhardtCourse Length:4 WeeksLearn More Assess the impact of macroeconomic,political,and social indicators on business decisions Identify the challenges and opportunities that government and politics can create for you and yo

111、ur business from a strategic standpoint Learn distinct approaches and frameworks that help you think about the world and organize information Forward-thinking strategists who want to develop business strategies with a global perspective Entrepreneurs hoping to gain the skills needed to grow an inter

112、national business Professionals who need the frameworks and skills to approach complex,heavily regulated industries25Expanding Your Impact:Continuing EducationBasic InfoWhat Youll LearnWho Will BenefitSustainable InvestingFaculty:Shawn Cole&Vikram GandhiCourse Length:6 WeeksLearn More Understand how

113、 to incorporate ESG factors into investment decisions and define and manage their success Apply frameworks to evaluate,measure,and monitor sustainable investment opportunities Gain insights into the climate risk inherent in investment opportunities and how to integrate those implications into financ

114、ial models Learn cutting-edge implementation strategies and how to use them to best serve your clients goals Socially motivated and institutional investors seeking to understand the impact their investments have on the environment Consultants or government,business,and nonprofit leaders who need the

115、 insights,frameworks,and skills to assess investment opportunities based on ESG factors Students and early-career professionals interested in a career in sustainable investingPower and Influence for Positive ImpactFaculty:Julie BattilanaCourse Length:6 WeeksLearn More Understand the nature of power,

116、common fallacies,and how to get things done with limited positional authority Evaluate your personal influence style and develop influence skills to shift power dynamics Assess an environments readiness for change and the roles leaders must assume to implement change Understand how to manage power e

117、thically and responsibly and hold the powerful accountable Early-career professionals who want to gain credibility and impact in their work Managers navigating organizational politics Aspiring entrepreneurs(including social entrepreneurs)aiming to challenge the status quo Nonprofit and public sector

118、 professionals seeking to influence their organizations and society broadlyBusiness and Climate ChangeFaculty:Forest Reinhardt&Michael ToffelCourse Length:5 WeeksLearn More Understand climate changes science,economic impact,and policy implications Identify and communicate the risks and opportunities

119、 climate change poses across industries Craft strategies for adapting to climate change Think critically and creatively to develop business solutions to mitigate climate change Explore climate change mitigation and adaptation efforts scalability,costs,and benefits to inform decisions related to your

120、 industry and role Business professionals and managers who want to strategize for the future CSR,strategy,and operations professionals who want to develop business solutions to climate change Entrepreneurs and investors interested in making an impact on climate changes effects26Expanding Your Impact

121、:Continuing EducationWith the proper skills and tools to identify,pitch,hone,and act on purpose,youre prepared to start your journey as a purpose-driven business professional.By deepening your knowledge with a course that meets your needs,you can unlock your potential to enact positive,global change.To learn more about what HBS Online can do for you,visit online.hbs.edu.