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1、Unlocking JapansE-Commerce PotentialThe information provided in this document does not,and is not intended to,constitute legal and/or business advice;instead,the information contained herein is for general informational purposes only.Readers of this document should contact their own advisor to obtai

2、n advice with respect to any particular matter or topic addressed herein.The content in this document is provided on an“as is”basis;FedEx makes no warranties or representations in relation to the currency,accuracy and/or sufficiency of the information set out herein and shall not be liable for any r

3、eliance placed on the same.For the avoidance of doubt,any and all liability with respect to actions taken or not taken based on the contents of this document are hereby expressly disclaimed.Table of contentsUnlocking Japans E-Commerce Potential 02Foreword 04 Section 1:E-commerce in Japan:at a glance

4、 051.1 Overview of Japans E-commerce Market 051.2 Who are the key players in Japan?061.3 Overview of the Japanese e-commerce customer 071.4 Additional factors unique to the Japan market 081.5 Trends and the Japanese Market Post-Covid-19 09Section 2:Sales channels and platforms to get started 112.1 E

5、ntering the Japan e-commerce market,the easy way 112.2 Which marketplace to use?12Section 3:Building demandand convert sales 173.1 Online Shopping Behaviour 173.2 Top 4 Consumer Expectations 183.3 How to reach out to new customers 193.4 Who is shopping online?213.5 Shopping Events 223.6 A quick look

6、 at the major social media networks in Japan 233.7 Influencers 27Table of contentsUnlocking Japans E-Commerce Potential 033.8 Top Social Media influencers in Japan 283.9 Customer service and reviews/engagement 293.10 Promotions and Loyalty programs 303.11 Native Language Support 31Section 4:Cross-bo