《Brand Finance：2024年度全球医疗品牌价值及品牌强度评估报告（英文版）（55页）.pdf》由会员分享，可在线阅读，更多相关《Brand Finance：2024年度全球医疗品牌价值及品牌强度评估报告（英文版）（55页）.pdf（55页珍藏版）》请在三个皮匠报告上搜索。

1、Healthcare 2024 The annual report on the most valuable and strongest Pharma,Medical Devices and Healthcare Services brands June 2024Brand Finance Healthcare 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Pha

2、rma 25 9Medical Devices 25 15Healthcare Services 10 21Brand Guardianship Index 27Global Top Hospitals 31Methodology 40Our Services 46Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique comb

3、ination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodo

4、logy,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annua

5、lly.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing an

6、d FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Hugo HensleyValuation DFor media enquiries,please contact:Florina Cormack-LoydCommunications DFor all other enquiries:+44 207 389 ForewordBrand Finance Healthcare 4David Haigh Chairman&CE