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1、StreamingServicesIn mexicoApril 2024methodologyintroduction2Field TimingJanuary 26 February 6,2024Survey MethodOnline surveyCoverageNationalScreening Criteria18+yearsLive within Mexico territoryTotal Sample1140GenderWomen56%Men44%Age18-2636%27-4232%43-5832%56+36%SESA/B33%C+27%C18%C-14%D+6%D/E2%KeyFi

2、ndingsintroduction3 On average,Mexican consumers spend nearly 3 hours a day watching videos or movies on a video streaming service.Netflix is the top video streaming service among Mexican consumers while Spotify is the clear leader in the audio streaming category.The average cost paid for streaming

3、video services per month is$457 MXN.The average cost for audio streaming services is$274 MXN.Cost and variety/quantity of content are the most important attributes when it comes to choosing a video or audio streaming service.Customers are most likely to pay for their streaming service via cash or de

4、bit card.Detailed Findings4Detailed Findings5Nearly all Mexican consumers surveyed indicated they watch videos/movies and listen to music via streaming services at least one hour per day.The vast majority watch traditional TV(cable/antenna).Millennials and Gen X are the most likely to listen to the

5、radio(for news and/or music).Letters indicate significant difference at 95%confidence level.*Caution:Small base sizeQ1.Thinking about a normal day,how many hours do you spend on the following activities?ACTIVITIES DONE IN A TYPICAL DAY6On average,consumers spend close to 3 hours a day watching video

6、s or movies on a video streaming service.Gen Z and Millennials spend more time listening to music online and playing video games than their older cohorts.Detailed FindingsLetters indicate significant difference at 95%confidence level.*Caution:Small base sizeQ1.Thinking about a normal day,how many ho