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1、2024 US media consumption report TV,audio,print,digital,and social media trendsIntroductionPlanning your media strategy for the year ahead?Wondering where youll find your audience?Attests Media consumption report aims to give you answers,providing three years of data across social media,TV,audio,pri

2、nt and digital media.We highlight the trends you need to know,looking at year-on-year consumption across different demographics.From which social media platform is the best place to find Gen Z,to whos watching the most TV,youll get insight that will help you decide where to spend your advertising bu

3、dget.Contents03/TV trends08/Audio trends12/Social media trends16/Print and digital media trends SampleThe data in this report comes from a tracker survey conducted in March/April annually on the Attest platform.The sample includes 1,000 nationally representative US working age consumers.TV trends(Mo

4、st)consumers are spending less time watching TVThe amount of TV that Americans watch is declining.Since 2022,the percentage of people watching TV of any type for more than three hours a day has dropped by-3.1 percentage points to 60.7%.All age groups have cut back on long daily viewing sessions of 5

5、+hours apart from consumers aged 25-34 who have increased them by+7.3 percentage points to 29.6%.Extra insightConsumers aged 55-64 watch the most TV:a third watch more than five hours per day,although this is a decline of-6.8pp on last year.US consumers watching TV for 3+hours per day20222023202460.

6、7%63.8%63.1%Live TV bounceback was short livedConsumers have been drifting away from live TV for a while,with growing percentages not watching any at all.And while last year bucked the trend,this year,the number of Americans who dont watch live TV has risen by+4.1 percentage points to 24.3%.Consumer