赞助商： Lovelytics-利用 GenAI 彻底改变零售和制造业.pdf

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1、2024 Databricks Inc.All rights reservedBill Martin,Bill Martin,Managing Director LovelyticsSudhir Gajre,Sudhir Gajre,Managing Director,GenAI and AI Lovelytics1REVOLUTIONIZING RETAIL&MANUFACTURING WITH GENAI2Agenda Common Market Drivers,Problems Solved,and Challenges Manufacturing&Retail AI Use Cases

2、 Challenges Case Studies Lovelytics 6-Step GenAI Framework Demo Q&A3Common Market Drivers,Problems Solved,and Challenges4Market Drivers,Problems Solved,and ChallengesPersonalized Marketing&RecommendationsInventory Management&Demand ForecastingProduct Design&DevelopmentCustomer Service&SupportMarket

3、DriversRising customer expectations,competitive differentiation,inflation/less disposable incomeProblems SolvedLow engagement rates,high customer churn,customer loyaltyChallengesData privacy concerns,integration with existing systems5Market Drivers,Problems Solved,and ChallengesPersonalized Marketin

4、g&RecommendationsInventory Management&Demand ForecastingProduct Design&DevelopmentCustomer Service&SupportMarket DriversSupply chain optimization,cost reduction,constantly changing customer tastes/preferencesProblems SolvedOverstock and stockouts,inefficient supply chains,market flexibilityChallenge

5、sData accuracy,adapting to market fluctuations,global uncertainty6Market Drivers,Problems Solved,and ChallengesPersonalized Marketing&RecommendationsInventory Management&Demand ForecastingProduct Design&DevelopmentCustomer Service&SupportMarket DriversInnovation demand,shorter product life cyclesPro

6、blems SolvedSlow product development,high R&D costsChallengesEnsuring market fit,intellectual property management7Market Drivers,Problems Solved,and ChallengesPersonalized Marketing&RecommendationsInventory Management&Demand ForecastingProduct Design&DevelopmentCustomer Service&SupportMarket Drivers