目的地数据：通过 LLMS 深入了解旅行者.pdf

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1、2024 Databricks Inc.All rights reservedDESTINATION DATA:DESTINATION DATA:UNPACKING TRAVELER UNPACKING TRAVELER INSIGHTS WITH LLMSINSIGHTS WITH LLMSRedkiteRedkiteJune 2024June 20241IntroductionData Science Lead RedkiteOver 8 years of experience in data solutions and leading analytics teams,helping or

2、ganisations achieve strategic business objectives and realise value through dataGenerative AI LeadRedkite7 years of experience harnessing emerging technologies to deliver value to organisations through data-driven excellence and insightful thought leadershipGaziz ZhotabayevSonia Patel3The global pan

3、demic disrupted the travel industry01020304Pandemic changed travel patternsHow and why people travelled before the pandemic and how they do so now has changed significantly,which means companies need to adapt their approach to reach their target audiencesTraditional analysis leaves insight on the ta

4、bleFocussing on pre-coded multiple-choice questions at the expense of open-ended ones risks ignoring critical bits of insightPrimary research helps answer the whyWhile mobility and other traveler behaviour data are a good proxy that help understand the impact of marketing efforts,it is surveys that

5、offer crucial insight on traveller sentiment and the real why behind their travel decisionsResulting in a need for a new approachWhat if we could make free-form text data as analyzable as numerical data?MISSIONENABLERBARRIERDESIRED OUTCOMEOur client aims to increase the number of tourists using thei

6、r servicesThey use advertising campaigns to engage and inspire the audience to visit.To evaluate campaign impact and support with campaign planning they,among other things,conduct market research that generates vast volumes of free-text responses from touristsReviewing free-text responses is an incr