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1、Reinvention in the age of generative AIContents0304-0607-1415-1819-4344-46Executive summaryReinvention as the strategy for successGenerative AI accelerates and enables reinventionThe picture of success and how to achieve itAre you ready for reinvention in the age of generative AI?PrefaceImperative 1

2、:Lead with valueImperative 2:Understand and develop an AI-enabled,secure digital coreImperative 3:Reinvent talent and ways of workingImperative 4:Close the gap on responsible AIImperative 5:Drive continuous reinventionReinvention in the age of generative AI2ContentsPrefaceExecutive summaryReinventio

3、n as the strategy for successGenerative AI accelerates and enables reinventionThe picture of success and how to achieve itFor many companies,the next 12 to 24 months will be a moment of truth.Among those who have invested over the years in new technologies,skills and ways of working,return on those

4、investments has varied.The advent of generative AI presents businesses with unparalleled potential to leapfrog their competitors.Will they seize that opportunity and accelerate their reinvention to set a new performance frontier?Or will they fall further behind in the ongoing technology revolution?T

5、he generative AI revolution will require the board,the CEO and the entire C-suite to understand this technology at a level not previously seen even though the digital revolution has already reshaped the C-suite to be tech literate.This is not your average technology revolution.AuthorsPrefaceJack Aza

6、guryGroup Chief Executive Strategy&ConsultingKaren Fang GrantGlobal Research Lead Industry Networks&ProgramsMike MoorePrincipal Director Accenture ResearchMuqsit AshrafGlobal Lead Accenture StrategyOliver WrightSenior Managing Director Consumer Goods&Services,Global LeadReinvention in the age of gen