GlobalWebIndex：2020Q3社交媒体趋势报告（英文版）(32页).pdf

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1、 FLAGSHIP REPORT 2020 Social GlobalWebIndexs flagship report on the latest trends in social media Whats inside? Each chart from our ongoing global research in this report contains a hyperlink that will bring you straight to the relevant question on our Platform, where you can investigate all data by

2、 demographics, over time and among custom audiences. You can find the corresponding question to each chart in the right hand column, starting from left to right. Any charts which do not contain a hyperlink are from a GWI custom study. Custom study data is not available to explore on our Platform. RE

3、CREATE CHARTS FOR YOURSELF 03 Introduction 04 Key insights 05 Post-COVID perspectives on social media 11 Social media engagement 16 The social media landscape 20 Social media behaviors 24 The social purchase journey 27 Key implications 28 Notes on methodology 30 More from GlobalWebIndex 02 SocIal In

4、troductionMethodology GlobalWebIndexs Social Media flagship report provides the most important insights on the world of social media, from keynotes on how attitudes are changing to the very latest figures for social media engagement. This is done with a particular focus on how COVID-19 is impacting

5、key trends. This report focuses on: Post-COVID perspectives on social media how has the pandemic built upon or reversed key attitudes toward social media? The social media landscape which social platforms are most popular, and have made the most headway in recent months? Social media behaviors how h

6、ave social media behaviors changed over the last year and since the outbreak? The social purchase journey how is the momentum for social commerce looking, both before we started seeing the pandemics impact on media habits, and since? All figures in this report are drawn from GlobalWebIndexs online r