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1、STATE OF MARKETING AI REPORT2023 2023,Marketing AI Institute,All Rights Reserved.2|2023 State of Marketing AI Report3 A Letter from Paul Roetzer4 Executive Summary 8 Methodology 9 The Respondents Roles 9 Areas of Marketing 9 Industry 10 B2B vs.B2C 10 Revenue 11 Employees 1112 Key Findings Understand

2、ing of AI 12 Role in Evaluating and Purchasing Marketing AI Technology 13 Marketing AI Confidence Level 14 AIs Impact on Marketing Jobs 15 Stage of Marketing AI Transformation 16 Importance of AI to Marketing 17 Marketing AI Outcomes 18 Barriers to Marketing AI Adoption 19 Marketing AI Education and

3、 Training 20 AI Ownership 21 Personal Use of AI Tools 22 Generative AI Policies 23 AI Ethics Policy 24 Feelings on AI 25 Preferred Ways to Advance Knowledge 26 27 Final Thoughts28 About Drift28 About Marketing AI Institute Table of Contents3|2023 State of Marketing AI ReportWe are at the dawn of the

4、 most profound technological shift in human history.AI is changing everything about how we communicate,sell,learn,teach,design products,start and grow businesses,hire and develop talent,manage tech stacks,build strategies,allocate resources,and drive performance.Big tech is battling for AI supremacy

5、,while pouring billions into AI infrastructure,models,and applications.AI startups are building tools that can generate text,images,videos,audio,and code.Governments are racing to understand and regulate AI.Schools are struggling to adapt curriculum and policies.Businesses are scrambling to evolve a

6、nd innovate.Entrepreneurs are emerging from everywhere to launch AI native companies that will disrupt industries.Professionals are balancing fear of the unknown,with excitement for the previously unimaginable.AI is creating boundless opportunities,while sowing chaos and uncertainty in society.And t