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1、2024 TRENDS REPORT1GLOBAL INSIGHTS2024 TRENDS REPORTGLOBAL INSIGHTS2024 TRENDS REPORT2GLOBAL INSIGHTSForeword from the CEOWelcome to our latest DV Global Insights:2024 Trends Report,a data-driven reflection of the transformative forces that are reshaping the digital advertising ecosystem.This compre

2、hensive report examines media quality and performance trends from more than a trillion impressions from over 2,000 brands in 100 markets.As we navigate an era defined by rapid advancements,the impact of AI technology is undeniable,accelerating change and creating new and unprecedented paradigm shift

3、s in the advertising world.To remain competitive,advertisers must anticipate and adapt to the emerging trends that are shaping the industry as we know it.Our latest Global Insights Report is an exceptional tool to help you do so.Reflecting on 2023,we recognize the development of several key pivotal

4、trends.AI-driven automation is revolutionizing media and advertising.Attention metrics have emerged as a necessary measurement and performance tool.Digital transformation continues to evolve consumer behaviors,and the rise of various digital channels has expanded advertising avenues.Todays consumers

5、 are also more conscious of privacy,sustainability and social issues,and expect more from brands when it comes to incorporating these values into their business practices.DV is committed to helping advertisers navigate these shifts with actionable insights and innovative solutions.We are incredibly

6、proud to see the headway weve made in elevating digital media quality evidenced in our brand suitability,fraud and viewability benchmarks,but our journey is far from over.The next frontier lies in building on these accomplishments through emerging performance-oriented datasets and technologies that