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1、THE FUTURE OF FAST FOOD Consumer insights intoplant-based menu items2CULTURE OF EXPLORATION 12BOOST SATISFACTION 12BRAND VISIBILITY 13TASTE AND AFFORDABILITY 13LABELING AND CROSS-CONTACT 13DIETARY LIFESTYLE 3WILLINGNESS TO PURCHASE 4RANKING:FAST FOOD CHAINS 6MAIN DRIVERS 7RANKING:OPTIONS 8RANKING:TA

2、STE 9CONTENTINTRODUCTION 1ABOUT THE SURVEY 1EXECUTIVE SUMMARY 2RESULTS 3OFFER SATISFACTION 10FAVOURABILITY 10LABELLING 11CROSS-CONTACT 11ACKNOWLEDGEMENTS 14WAY FORWARD 123INTRODUCTIONIn recent years,theres been a major shift in what people are choosing to eat.Health,ethics,and our planets well-being

3、 are moving into the spotlight.This shift towards plant-based eating is everywhere,notably in the fast-food industry.The rise of plant-based options isnt just changing menus and shopping habits;its also changing how we think about food,including fast food.The major players including Burger King,Subw

4、ay,KFC,and Dominos Pizza are clearly aware of this shift,as reflected in their changing menu options,although the fried chicken and pizza market segments are falling behind in the plant-based race.In general,fast food chains are not just adding a simple veggie burger theyre cooking up a whole range

5、of plant-based goodies that cater to both full-on vegans and the growing number of people who are looking to cut down on their meat consumption.At ProVeg,we recently looked at how the major fast-food restaurants are doing in terms of their plant-based menu options.(Click here to see the results of t

6、hat ranking).The goal of this latest survey was to find out if consumers perception match or differ from our ranking analysis.This exploration sheds light on the dynamic relationship between consumer perceptions of fast-food menus and the chains actual offerings.1ABOUT THE SURVEYThis consumer insigh