Marketing AI Institute：2023年代理商行业人工智能（AI）蓝图报告（英文版）（24页）.pdf

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1、AI for Agencies BlueprintSponsored By 2023,Marketing AI Institute,All Rights Reserved.Published October 20232|AI for Agencies Blueprint3 Dawn of the Next-Gen Agency Why AI Matters 3 Why AI Will Disrupt Every Agency 4 What Agencies Can Do About It 57 Intro to Artificial Intelligence for Agencies What

2、 Is AI?7 What Is Generative AI?8 The Core Applications of AI 9 10 How AI Will Disrupt Agencies Billing Models 10 Services 11 Creativity 11 Innovation 11 Marketing,Sales,and Business Development 11 Operations 12 Talent 12 Technology 1213 Top AI Use Cases for Agencies17 Top AI Tools for Agencies19 Bui

3、lding a Next-Gen Agency:A Checklist21 Choosing an AI Partner Program What to Look For in a Partner 21 Example of an AI Agency Partner Program 2224 About Marketing AI Institute and Jasper Table of Contents3|AI for Agencies BlueprintArtificial intelligence is about to fundamentally disrupt marketing a

4、gencies of every type and size.Some agencies will seize the opportunity,and create enormous value for themselves and their clients.Many others,however,will become obsolete.The laggards wont die off overnight,but their relevance and value will quickly fade.Their clients(and people)will move on.ChatGP

5、T is just the beginningIts the shiny object that has captured every agency leaders attentionand the attention of their clients.And rightly so.ChatGPT has already displayed advanced skills where it can write,create,and analyze.But whats happening beneath the surface when it comes to AI is much bigger

6、 than just ChatGPTAnd whats really going on will change all knowledge work as we know it,sooner than we thinkincluding every aspect of marketing agencies.Why AI MattersToday,we stand at an inflection point.AI has been studied and theorized for decades.But,in the last 10 years,a perfect storm of fact