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1、Decoding market insights and revealing the what,why,and how mass market,mid-market,luxury,and secondhand shoppers will buy throughout the year2024US FASHIONCONSUMEROUTLOOK2 202462%of US consumers say price point is their most important consideration when choosing a fashion brand to buy from more so

2、than any other trait,including the brands style,popularity,sustainability,or social purpose.63%of US consumers say size and fit is their most important product purchasing consideration more so than any other trait including a products timelessness,durability,versatility,or sustainability.76%of US co

3、nsumers say they plan to spend as much or more on fashion in 2024 compared to 2023.88%of surveyed brands say direct online sales will increase as a contribution to overall sales compared to 71%for direct store-based sales.Executive SummaryThis report provides practical insights for fashion companies

4、 seeking to target US consumers in 2024 and beyond.Based on a nationally representative survey of US consumers,exclusive expert interviews,and a survey of fashion industry professionals,it offers an authoritative view on US fashion consumer preferences across the mass-market,mid-market,luxury,and se

5、condhand segments revealing the key market shifts,best-selling categories,methods of discovery,and motivations to purchase that will define the US fashion market in the year ahead.70%of surveyed brands and 59%of retailers say they expect quiet luxury to increase as a percentage of total industry sal

6、es in 2024.3 2024Brand capital comes to the foreground as conflicting macro factors usher in feelings of cautious optimismTimeless yet versatile luxury and a continued blending of formal and informal styles drive salesA desire for health and wellbeing pushes brands to increasingly focus on performan