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1、May 20242024 CHINESE OUTBOUND TRAVELERS WHITEPAPER1With genuine appreciation,we extend our deepest gratitude to our esteemed data partners,Q,one of Chinas leading online travel platforms,and Ocean Engine,a comprehensive commercial digital marketing platform under Douyin Group.Their steadfast support

2、 has not only furnished us with invaluable insights but also paved the way for a profound understanding of the dynamic realm of Chinese outbound travel.In this intricately crafted whitepaper,we embark on an expedition of thorough analysis a journey that cuts through the post-pandemic resurgence of C

3、hinese outbound travel,probing its multifaceted dimensions with precision.We delve into a plethora of insights,illuminating the remarkable surge in Chinas outbound travel search volume and the substantial spike in demand for travel-related content.At the heart of our inquiry lies an in-depth examina

4、tion of the pivotal factors driving Chinas tourism recovery.From preferential policies breathing new life into the sector to the reinstatement of visa and passport issuances,we dissect the intricacies of pre-and post-pandemic travel trends,unearthing shifts in peak seasons,top outbound destinations,

5、and the evolving preferences of Chinese travelers.Furthermore,we scrutinize spending patterns in travel and retail sectors,providing detailed analyses of expenditure changes pre-and post-pandemic.From dissecting travel expenses by city tiers to unraveling retail expenditure during outbound trips,we

6、shed light on the economic complexities shaping the landscape of Chinese outbound travel.As we navigate the ever-shifting landscape of Chinese outbound travel,we offer insights into emerging travel priorities and tech-driven trends poised to reshape tourism in 2024.From the emergence of novel travel