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1、2024 travel outlook22024 travel outlookContents Executive summary 3Leisure travel demand 4Suppliers touch up the travel experience 9Corporate comeback continues 10More trips or longer trips?11Marketing spend shifts as consumer tech evolves 12Gen AI:Behind the scenes and front and center 13Authors 14

2、Endnotes 152024 travel outlook3After more than two years of consistent year-over-year gains,leisure travel may have tapped all of its pent-up demand from the peak pandemic years.Is US travel demand due for a correction?Our 2024 industry outlook explores signals of the strength of travel demand.As th

3、e phenomenon of“revenge travel”wanes,a new era of prioritizing travel may be emerging.Consumers are exhibiting a sustained interest in travel,and for many,that interest may be shifting from reactionary impulse to a redefined priority.In a key signal that consumers place high value on vacation and ex

4、ploration,travel has held a consistent share of the American wallet,even at times of high financial anxiety.Enthusiasm for in-destination activities,growing interest in more diverse destinations,and the return of baby boomers in greater numbers add to positive indicators for travel.And workplace fle

5、xibility appears poised to further buoy demand.Despite this optimistic outlook,an economic downturn could lead to more conservative travel behaviors,particularly among lower-income groups.Travel frequency and certain indulgences may see a decline.At the same time,if higher-income groups are relative

6、ly insulated from economic headwinds,higher-end travel products could have a better year than budget ones.On the corporate side,many decision-makers in the coming year will seek a delicate balance between conservative budgeting and pursuing the strategic benefits that travel can support.Travel provi