IBM：2024优化数字化体验研究报告（英文版）（17页）.pdf

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1、The champion approach to next-level digital experiencesShed the schedule,obsess over valueIBM Institute for Business Value|Research BriefSpecial editionThe champion approach to next-level digital experiences1From good to greatMany companies are becoming software companies,creating new digital produc

2、ts to serve their customers and partners better.1 The repercussions are enormous:researchers expect that 40%of total revenue for the largest 2,000 organizations globally will be generated by digital products,services,and experiences by 2026.2 From manufacturing furniture to filling prescriptions,50%

3、of companies and 70%of top performersnow use software applications they developed internally to differentiate themselves from their competition.3The payoff can be enormous as well.In a recent global IBM IBV study,organizations reported an astonishing ROI of 46%and 75%on new and existing digital prod

4、uct enhancements,respectively(see Figure 1).4FIGURE 1Digital products and enhancements are substantial drivers of revenue and ROI.5of total revenue for largest 2,000 organizations globally will be generated by digital products,services,and experiences by 2026.40%46%enhancements and.on new product 75

5、%product enhancements.on existingOrganizations reported an astonishing ROI of Note:Data reported is from 2023.The champion approach to next-level digital experiences2FIGURE 2Value Champions versus Project Planners:Both groups perform highly,but only one is positioned for lasting successNote:Data is

6、self-reported by respondents.Value ChampionsProject Planners18%fasterWeeks to target ROI14%more223%more44%moreROI growth in 3 yearsOutperform in customer satisfactionOutperform in cost savings33%29%84%26%79%55%3239Given the growing importance of digital products,we surveyed 300 US organizations to u