利用数字价值主张提升客户忠诚度.pdf

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1、 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because

2、 this presentation may contain information that is confidential,proprietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Sandy Shen研究副总裁利用数字价值主张提升客户忠诚度2 2023 Gartner,Inc.and/or it

3、s affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.客户价值主张企业就其提供的产品和服务对客户的价值承诺3 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.哪个技术更高级4 2023 Gartner,Inc.and/or its affilia

4、tes.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.哪个技术更有价值5 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.提升客户价值主张提升客户忠诚度数字战略提升产品服务价值衡量客户体验6 2023 Gartner,Inc.and/or its affiliat

5、es.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.中国企业注重推出更多可持续产品和增加数字功能n varies by cohort;Corporate business leaders who lead,participate in or influence their companys investment and strategy decisions S3Q7_2.Thinking about your companys core product,please

6、 rate the degree to which you are or intend to adjust the product to ensure future growth.Source:2022 Gartner Understanding Corporate Growth Strategies Survey为保证未来增速而做出的产品方面的调整认为是主要手段的受访者比例74%68%55%52%64%65%65%61%增加全新的可持续产品增加数字功能让产品更新潮、更有竞争力增加纯数字版产品让产品价值主张变得更可持续中国(n=31)高成长(n=79)7 2023 Gartner,Inc.an