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1、2024 US consumer trends reportEssential insight for the year aheadIntroductionThe data in this report comes from a nationally representative survey of 2,000 working age US consumers,conducted on the Attest platform during November 2023.SampleAttests annual consumer trends report now in its fourth ye

2、ar offers brands a snapshot of the US consumer as we begin the new year.Our year-on-year data tracks changes in consumer confidence,attitudes and behaviors,providing vital insight for marketing and insights professionals.Following the impact of the spiraling inflation seen in 2022 and 2023,this year

3、s report brings some much-needed good news the data shows green shoots emerging.Consumers are feeling more positive and spending more freely especially younger consumers.It might be too early to say were firmly on the road to recovery but what we can say is that consumers are reacting(positively)to

4、changes in the market.Use this data to help guide your strategy for 2024,and inspire your own consumer research to get intel specific to your business.Jeremy King CEO&Founder,AttestIs the US economy on the road to recovery?Trend 1.Consumer positivity is on the riseSince last year there has been a+7

5、percentage point increase in the number of consumers who say they feel very positive to 33%.Consumers in the 25-34 age bracket in particular over-index for feeling very positive(38.2%).The data also shows stronger levels of positivity among males(36.7%feel very positive versus 29.4%of females).Overa

6、ll,nearly 71%of Americans are feeling positively about the future,which should trickle down into increased spending and consideration.How consumers are feelingVery positiveSomewhat positiveNeither positive nor negativeSomewhat negativeVery negative26.0%33.0%38.3%37.9%19.1%15.0%12.1%10.2%4.4%3.9%2024