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1、BACK TO CONTENTS 2023 Mobile Ecosystem Forum Ltd1GENERAL MOBILE BEHAVIOURSBACK TO CONTENTS 2023 Mobile Ecosystem Forum Ltd2ABOUT THE STUDYMETHODOLOGY AND DEFINITIONSFindings from this report come from MEFs 9th Annual Global Trust Study which was carried out inJanuary and February 2023.On behalf of M

2、EF,On Device Research surveyed 8,450 smartphone users,650 in each of 13 markets.Where appropriate year-on-year comparisons are made based on the 10markets that have remained consistent over time.The 9th Annual Global Trust Study is available forMEF members now!KEY DEFINITIONSPERSONAL DATA:Any inform

3、ation thats unique to you that can be collected via the devices youinteract with.Depending on what devices and services you use,examples include your contactdetails,buying history,social media updates,photos and videos,travel history as well as financialinformation,health and fitness information and

4、 education.PRIVACY:Your ability to control your personal data and what data is shared about you when you usethe devices.SECURITY:Level of exposure to and risk of data harm such as identifying theft or financial fraud.ACKNOWLEDGEMENTSWith thanks to the contributors of the study:MEF:Dario Betti,James

5、Williams,Ross Flynn,Sam Hill and Guilherme SartoriPersonal Data and IdentityChair and Assurant Strategic Advisor:Michael BeckerConsultant:Barbara Langer,Insight AngelsResearch fieldwork:On Device ResearchBRAZILCHINAGERMANYINDIAJAPANSPAINUKUSAFRANCESOUTH AFRICAMEXICOCANADAITALYSTUDY UNDERWRITTEN BYBA

6、CK TO CONTENTS 2023 Mobile Ecosystem Forum Ltd3GENERAL MOBILE BEHAVIOURSMobile activities have increased almost across the board within the last year,with thegreatest gains seen in video consumption and transferring money to peers.The onlydecrease is in health pass usage,likely to be due to the subs