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1、Winning the Race forDigital SkillsThe New Best Practices of Effective Learning2Winning the Race for Digital Skills:The New Best Practices of Effective LearningREADING PROGRESS1Introductionpage 32Executive Summarypage 83The Increasing Demand for Digital Skillspage 114How to Effectively Add Digital Sk

2、illspage 205The 4C Model for Digital Upskillingpage 436The Business Case for Learningpage 457The Learning Organisationpage 518The Master List:Building a L&D Strategy forDigital Skillspage 659Research Methodologypage 6910Further Readingpage 7011Citationspage 71Contents“3Winning the Race for Digital S

3、kills:The New Best Practices of Effective Learning1.IntroductionBy providing the right opportunities framed in the rightway,everyone in the organisation can become part of alearning organism,adapting to the environment andremaining competitive,no matter how conditions change.Ashley Friedlein,Founder

4、 of EconsultancyHow do businesses keep up with customers,technologies and events that areperpetually in flux?Just as they always have,by learning.The only difference today is the velocity ofchange,which only accelerates for professionals in the fields of marketing,ecommerce and customer experience m

5、anagement.Most of our attention is drawn to the customer behaviour,data and technologiestransforming every sector,but the key success factor in thriving through thischaos is straightforward:our ability to identify,onboard and use knowledge.To succeed in an increasingly complex environment,profession

6、als in digitaldisciplines have no choice but to master the ability to learn,adapt,and apply newlessons.Organisations with this agility will have more knowledge,tools andsolutions to draw on when faced with challenges.This report explores the nature of learning for individuals in the digital ecosyste