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1、2024 Global Automotive Consumer StudyKey Findings:Global Focus CountriesJanuary 2024 For more than a decade,Deloitte has been exploring automotive consumer trends impacting a rapidly evolving global mobility ecosystem.Key insights from our Global Automotive Consumer Study over the years:2010 Overall

2、 value ranked as the primary factor when evaluating brands2011“Cockpittechnology”andtheshoppingexperience-leddifferentiators2012 Interest in hybrids driven by cost and convenience,while interest in connectivity centers on safety2014 Shared mobility emerges as an alternative to owning a vehicle2017 I

3、nterest in full autonomy grows,but consumers want a track record of safety2018 Consumers in many global markets continue to move away from internal combustion engines(ICE)2019 Consumers“pump the brakes”on interest in autonomous vehicles2020 Questions remain regarding consumers willingness to pay for

4、 advanced technologies2021 Online sales gaining traction,but majority of consumers still want in-person purchase experience2022 Interestinelectrifiedvehicles(EVs)grows,butworriesaboutprice,drivingrange,andcharging time remain2023 TheshifttoEVsisprimarilybasedonastrongconsumerperceptionthatitwillsign

5、ificantlyreducevehicleoperatingcosts2024 Global Automotive Consumer Study|Key Findings:Global Focus CountriesThe Global Automotive Consumer Study informs Deloittes point of view on the evolution of mobility,smart cities,connectivity,sustainability,and other issues surrounding the movement of people

6、and goods.2ContentsVehicleelectrification5Future vehicle intentions 11Connectivity 16Vehiclesubscriptions19About the study 222024 Global Automotive Consumer Study|Key Findings:Global Focus Countries32024 Global Automotive Consumer Study|Key Findings:Global Focus Countries4Is slowing EV momentum putt