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1、Unlocking the Secret to Tourism Spending:Strategies to Capture the Attention of Chinese TravelersFebruary 20242ForewordIn 2023,the tourism industry experienced a resilient recovery and gradually returned to near pre-pandemic levels,thanks to supportive policies and the“revenge traveling”psychology.I

2、t is anticipated that in 2024,there will be a significant increase in the number of travelers and their spending on tourism.The 2024 Spring Festival is expected to lead to a surge in Chinese tourist travel,positively impacting both domestic and outbound tourism markets.However,evolving preferences a

3、nd behaviors adopted throughout the pandemic years mean Chinese travelers will likely travel and shop differently than before:Emerging inbound and outbound travel trends,like the“3C”trend,Ice and Snow,etc.Current performance of popular travel destinations among Chinese travelers such as Hainan,Hong

4、Kong,Macau,ski resorts,Thailand,etc.Shifts in consumer behaviors related to travel expenditures.To effectively attract Chinese travelers,brands must swiftly harness insights from social big data to identify emerging trends in Chinese travel.This enables them to develop tailored marketing campaigns a

5、nd create unique experiences that align with the evolving preferences of these travelers.TABLE OF CONTENTSChinese Traveler Market OverviewDomestic Travel TrendsOutbound Travel TrendsDeep Dive on Key Travelling SpotsThe Constantly Evolving Chinese TravelersHow to Win Chinese Travelers Cases&Highlight

6、s4Chinese Travelers MarketResilient Recovery and Promising Outlook1 The Minister of Culture and Tourism of the Peoples Republic of China and the Exit-Entry Administration of the Peoples Republic of China.2 Carat3 National Immigration Administration4 AlipayThe images were organized and drawn by Curio