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1、December 2023How Physical StoresHelp DNBs ThriveExplore how DNBs(Digitally Native Brands)leveragephysical stores to grow their brand,reach core audiences,and increase customer engagement.1Table of ContentsWhats A DNB Anyway?3The Direct Sales Opportunity3Reaching New Audiences Through Physical Stores

2、4Warby Parker:Higher Foot Traffic,Higher Median HHI4Vuori:Welcoming Singles in California6Alo Yoga:Growing its Reach Among Sunset Boomers7The Power of Retail Stores for Digitally Native Brands8Rothys Outlet Seeing More Visitors Than Nearby Shoe Stores9The Pop-Up Effect10SKIMS by Kim Kardashian Spark

3、s Visits to Rockefellers Channel Gardens11Digitally Native,Thriving Offline12Key Takeaways13 2023 Placer Labs,Inc.|More insights at placer.ai|2Whats A DNB Anyway?DNBs Digitally Native Brands refer to retailers that began their retail journeyexclusively online,selling their product line direct-to-con

4、sumers through their owneddigital channel.But although all these businesses start out as a pure e-commerceplay,many DNBs eventually move offline,choosing to leverage the various benefits ofbrick-and-mortar channels to grow their business even further.This white paper uses location intelligence to re

5、veal the different brick-and-mortarstrategies helping DNBs broaden their reach,build their brand,and acquire newaudiences.Several DNBs are building massive store fleets,while others focus on acouple well-placed stores and some focus on temporary pop-ups to reap thebenefits of physical stores without

6、 the long-term commitment.Read on to discover the diverse methods that digitally native brands are enlisting to todrive growth through brick-and-mortar expansion.The Direct Sales OpportunityPhysical venues offer retailers a range of benefits.Brick-and-mortar stores can openup new sales channels,faci