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1、EXPERIENCE DESIGN:TOWARD AI-POWERED,IMMERSIVE,AND INCLUSIVE FUTURE 2|EXPERIENCE DESIGN:TOWARD AI-POWERED,IMMERSIVE,AND INCLUSIVE FUTUREExternal Document 2023 Infosys LimitedEXPERIENCE DESIGN:TOWARD AI-POWERED,IMMERSIVE,AND INCLUSIVE FUTURE|3External Document 2023 Infosys LimitedContentsInclusive exp

2、eriences with AI-powered interactions 06AI-powered experiences 08Digital channels and interfaces 10User experience technologies 12Enterprise solutions 14Security and compliance 16Advisory council and contributors 18Producers 18Organizations must offer secure,transparent,and AI-powered interactions t

3、o meet heightened user expectations.Experience design understands and harnesses user behavior and preferences to fashion experiences that are not just intelligent and customized,but also deeply engaging.Generative AI has revolutionized the way users engage with digital interfaces.4|EXPERIENCE DESIGN

4、:TOWARD AI-POWERED,IMMERSIVE,AND INCLUSIVE FUTUREExternal Document 2023 Infosys LimitedEXPERIENCE DESIGN:TOWARD AI-POWERED,IMMERSIVE,AND INCLUSIVE FUTURE|5External Document 2023 Infosys LimitedThe convergence of digital and physical worlds has elevated novel experiences,with customer expectations st

5、eadily on the rise.Todays consumers demand hyperpersonalization and seamless interactions.Organizations face a pressing need to meet the growing demand for intelligent,AI-powered experiences while ensuring security and transparency.AI-powered experiences,particularly generative AI(GenAI),are key to

6、achieve this level of personalization.Experience design analyzes user behavior,preferences,and habits,to create intelligent,personalized,and engaging experiences.Organizations must leverage these technologies to not only understand users unique needs and preferences but also to create organic human-