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1、Sponsor contentVeni,vidi,digiDigital video is the place to watch2The Business of BrandsAd AgeSeptember 2023Custom white paperCOVER PHOTO:GETTY IMAGESVeni,vidi,digiDigital video is the place to watchAmericans now spend more time every day with digital video than with linear TV.In the past four years,

2、the time consumers spend viewing video content has jumpedboosted by the pandemic,the expanding list of streaming services and the explosion of avail-able content.Overall TV and video viewership is up from 318 minutes a day in 2019 to 343.7 min-utes in 2023,according to Insider Intelligence.But in 20

3、23,for the first time,viewers are spending just about the same amount of time watching digital videoprimarily YouTube and streaming services such as Netflix,Prime Video,Disney+and Maxas the traditional broadcast and cable channels and networks on linear TV.Its a major inflection point,with implica-t

4、ions for everyone involved.“The video marketplace is being redefined,and AVODad-supported video on demandis the stimulus for that change,”said Gregory Aston,VP of research and data science for Vivvix,which providesadvertising intelligence including a creative library and estimates of media advertisi

5、ng market share across mediatypes.“We are watching how the media market-place is changing,what industries are shifting ad dollars to digital,what advertisers are driving change and how power publishers are managing the space.“There is no stakeholder that is untouched:media owners,agencies or adverti

6、sers,”he said.Not surprisingly,as consumers turn in-creasingly to digital platforms for their video entertainment,advertisers are following the eyeballs.Ad spending on digital video channels is growing fast in terms of both dollars and mar-ket share,even in a sluggish admarketplace.source:Insider In