Brand Finance：2024年全球IT服务品牌价值25强报告（中译版）（42页）.pdf

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1、IT Services 252024 The annual report on the most valuable and strongest IT Services brands January 2024Brand Finance IT Services 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)16B

2、rand Spotlights 17Globant 18Interview with Wanda Weigert,Chief Brand Officer,GlobantHCLTech 21Interview with Jill Kouri,Global CMO,HCLTechInfosys 24Interview with Sumit Virmani,CMO,InfosysMethodology 27Our Services 33Our teams have experience across a wide range of disciplines from marketing and mar

3、ket research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Sta

4、ndards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every ye

5、ar.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all ty

6、pes to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enq