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1、Australia100 2024 The annual report on the most valuable and strongest Australian brands January 2024Brand Finance Australia 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe,Managing Director,Brand FinanceRanking Analysis 8Brand Value Ranking(AUDm)16

2、Methodology 13Our Services 19Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered A

3、ccountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Bo

4、ard.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging t

5、he gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please

6、 contact:Mark CroweManaging Director,Brand Finance AFor all other enquiries:+61 2 8076 ForewordBrand Finance Australia 100 4Mark Crowe Managing Director,Brand Finance AustraliaBrand valuation helps companies better understand the performance of their brand and its role in growing revenues and reduci