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1、Embracing a brighter future:Investment priorities for 2024#GetTheFutureYouWantEmbracing a brighter futureINVESTMENT PRIORITIES FOR 2024BUSINESS OPTIMISM IS ON THE RISE AND DRIVING INVESTMENTBusiness leaders across countries are increasingly positive about their organizations future growth with 56%re

2、flecting optimism,as compared to 42%last year.Driven by this optimism and confidence in their abilities to navigate prevailing headwinds,organizations are likely to invest more,in contrast to the wait-and-watch approach adopted in 2023.Customer experience,innovation,talent and skills,sustainability,

3、and supply chains will be key investment areas in 2024 with a large majority(83%)of business leaders planning to increase investments in technology and digital tools.ORGANIZATIONS ARE UNLOCKING THE VALUE OF AI AND GENERATIVE AI BY USING IT TO AUGMENT HUMAN CREATIVITYAs business leaders increasingly

4、recognize AIs value as an accelerator for driving innovation and revenue growth,almost 9 in 10 organizations(88%)plan to focus on AI,including generative AI,within the next 1218 months.The role of AI is gradually elevating from supporting operational decisions to assisting in critical decision-makin

5、g too.Amidst these technological advancements,most business leaders(56%)acknowledge the indispensability of human judgment and creativity when utilizing AI models.Additionally,with generative AI entering its initial phases of adoption,business leaders are focused on scaling it sustainably.They aim t

6、o do so while adhering to robust regulatory guidelines and establishing their own internal guardrails to ensure the ethical use of AI.Executive Summary 2Capgemini Research Institute 2024Embracing a brighter future:Investment priorities for 2024Executive Summary SUSTAINABILITY IS A PRIORITY;WITH ECON