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1、The Marketers Forecast 2024 2The Marketers Forecast 2024ForewordIn this era of perpetual disruption,we are living through another profound and radical shift.AI knocked on our door yesterday,took out the metaverse overnight,and infiltrated everything.Inflation skyrocketed to its highest rate since th

2、e 80s and is barely cooling.Creators gave rise to a new economy.The climate crisis accelerated from a 20-year warning to an imminent concern.Culture and commerce became capital.I could go on.The pace and fury of change could provoke chaos,but marketing leaders seem to be taking it in stride.As weve

3、done for the last few years,MediaLink conducted The Marketers Forecast 2024(TMF24)an exclusive piece of research exploring the forces shaking up the marketing world,as well as internal challenges and macroeconomic factors hindering the business community.We queried more than 400 marketing leaders,ex

4、tracting insights from many influential global CMOs.The headwinds at play in 2023 are among the strongest weve seen,but the data reveals marketing leaders are a rare breed of innovators,problem solvers,and creators.The voice of the CMO can and should be a guiding force for all leaders who want to na

5、vigate incessant chaos.Please read on to learn how.All Good,MEKMichael E.Kassan CEO,MediaLink3The Marketers Forecast 2024Executive SummaryThe landscape is changing.But are marketers ready?The Marketers Forecast 2024(TMF24)finds that readiness from marketers for a“new,radical future”has sunk from 70%

6、(2022)and 71%(2021)to 44%this year.And they arent alone;only 42%of CEOs are confident in their companys prospects for the following year.While marketing leaders can see rocky roads lie ahead,they have faith that their leadership can steer them through it.Nearly 80%of respondents trust their companys