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1、Super Bowl LVIII|Sunday,Feb 11th,2024Video Advertising Guide11 Advertisers need to consider that the way viewers watch the Super Bowl has changed.Viewers stream the game live while second screening and know they have control of how and when they watch the Big Game.2During the airing of the game,the

2、Super Bowl has massive reach on TV(68%of A18-49)and even more on YouTube(88%of A18-49).Leading up to the Big Game,32%of early viewers(41%of all viewers)watch Super Bowl commercials on YouTube.3Food&Bev,Entertainment,Retail and Tech brands were the most active verticals on YouTube during the Super Bo

3、wl LVII using the platform to efficiently extend the reach of their Super Bowl ads.4The top videos relating to the Super Bowl on YouTube are not only Sports videos,but are also videos categorized as Hobbies&Interests,Video Gaming&Pop Culture content that brands can take advantage of with the right t

4、argeting.5There is a lot of opportunity for brands to reach consumers on YouTube around the Super Bowl.The key is finding a partner like Pixability that can help you reach your audience on the right content for your brand to drive results.What Youll Learn in This Super Bowl Guide22How Consumers Stre

5、am Super Bowl Content Today Pixability Pixability 4People watched the Super Bowl,half-time show and commercials as they happened live on TV10 Years agoPeople watched the Super Bowl live on TV and later rewatch the top plays,half-time show and commercials again on their DVR the next day8 Years agoPeo

6、ple watched the Super Bowl live on TV while second screening to share real-time reactions to the game,ads and halftime show on social media 4 Years agoPeople stream the Super Bowl live and visit YouTube over the next couple of days to share commercials from the Big Game with friendsNowThe Way People