奥纬咨询：2023科技赋能：商品销售和采购未来展望报告（英文版）（11页）.pdf

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1、FUTURE OF MERCHANDISING AND SOURCING IN A TECH WORLDCoen de Vuijst Dominik BoehlerAlexander Mol Oliver Wyman2Future of Merchandising and Sourcing in a Tech WorldINTRODUCTIONImagine a world where technology has taken over most human activity in retail management,speeding up the innovation cycle and p

2、roviding customers a fully personalized,multi-touchpoint shopping experience.It is easy to dream about the future.However,it is harder is to estimate the pace of change,distinguish between fads and trends,and make the right technology bets.That is why it is important to understand what technology co

3、uld mean for the heart of retail:merchandising and sourcing.The effective use of technology is crucial now,as macro-economic and geopolitical forces disrupt supply chains and drive inflation,with significant impact on customers budgets.As a result,the industry is faced with a mix shift towards lower

4、 priced,lower margin alternatives,challenging the overall economics of retailers.Meanwhile,service retailers face added pressure from the continued growth of discounters and rising costs in areas such as labor and energy.Technology could mitigate at least in part these risks.Our worldwide experience

5、 in consulting and developing software for retailers suggests five critical areas of focus for technology in merchandising and sourcing.Exhibit 1:Five critical areas of focus for technology in merchandising and sourcingPrioritiesWhy do this?1Further automate themerchandising levers Make better decis

6、ions Free up time and resource by automating2Bring an E2E cost view tooptimise the business Reduce business complexity and operating cost Win-win with customers by passing on savings3Look at your business througha customer lens Drive growth with profitable customers Increase loyalty4Build a high-tec