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1、Global insights from over 10,000 analytics,IT,and business leaders on data management and decision-making in the age of artificial intelligence.State of Data and AnalyticsSALESFORCE2STATE OF DATA AND ANALYTICSSALESFORCEExecutive LetterAI isnt new,but its fundamental role in the future of business is

2、.AI,especially generative AI,is one of the most transformative advancements well see in our lifetime,but its not enough to invest in just the technical capabilities of AI.Organizations must prioritize a comprehensive and reliable data foundation to help guide decision-making and strategy development

3、.As companies rapidly embrace AI and realize its benefits,trust must be their top priority.And to instill trust in AI,they must first instill trust in the data that powers it.Think about data as a well-balanced diet for AI youre healthiest when you avoid junk food and consume all the proper nutrient

4、s.Simply put,organizations can only harness the full power of AI when it is fueled by accurate,comprehensive data.Our State of Data and Analytics report highlights this vital connection and the urgent need for trusted data now more than ever.However,business leaders are nearly unanimous in their bel

5、ief that they arent unlocking their datas full potential.I hope you find this report a valuable reference point as you navigate how to establish a strong data foundation,manage increasingly complex volumes of data,and capitalize on AIs ever-evolving capabilities.Wendy Batchelder SVP,Chief Data Offic

6、erWendy Batchelder SVP,Chief Data OfficerSALESFORCE3STATE OF DATA AND ANALYTICSContentsWhat Youll Find in This Report.04 Executive Summary .05Introduction:AI Puts Trusted Data in the Spotlight.06Chapter 1:A Strong Data Foundation Fuels AI.09Chapter 2:Datas Full Potential Remains Elusive.14Chapter 3: