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1、 OPERATORS&PROVIDERS TOP THREE TRENDS IN OTT BUSINESS MESSAGING IN 2024 Whitepaper TOP THREE TRENDS IN OTT BUSINESS MESSAGING IN 2024 1 OPERATORS&PROVIDERS 1.1 Introduction to OTT Business Messaging In recent years,OTT messaging apps have become increasingly important to consumers everyday communica

2、tions,with Juniper Research forecasting the total number of OTT messaging users to exceed 5 billion in 2028.As a result of this growing userbase,enterprises are increasingly looking to utilise OTT messaging channels as a means to connect with their customers.OTT channels are commonly used to adverti

3、se products,provide customer service,and directly supporting sales,amongst other use cases.As a result of these OTT messaging apps,CPaaS providers and CSPs are increasingly looking to monetise business messaging services,by innovating their offerings to enterprises,and introducing new pricing models

4、.Juniper Research defines OTT business messaging as:The use of third-party messaging applications,such as WhatsApp and WeChat,for enterprise communications.1.2 Three Key Trends in the OTT Business Messaging Market This section will provide an analysis of the different trends influencing the OTT busi

5、ness messaging market.1.2.1 The Number of OTT Business Messages Sent Expected to Increase Significantly Over the Forecast Period Over the next five years,Juniper Research anticipates that the total number of OTT business messages sent each year will rise from 102 billion in 2023 to 375 billion in 20

6、28.There are two key reasons for this increase in the number of OTT business messages.These are:i.The Growing OTT Messaging Userbase OTT messaging apps have become a fundamental part of everyday life,with Juniper Research predicting a total of 3.8 billion OTT messenger users in 2023.Over the forecas