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1、GLOBETRENDER.COM12023 TRAVEL TREND FORECASTGLOBETRENDERin association withGLOBETRENDER.COM2 2INTRODUCTIONGLOBETRENDER.COMWelcome to Globetrenders 2023 Travel Trend Forecast,produced in association with HotelPlanner a hotel deals booking service specialising in negotiated group hotel rates,extended s

2、tays and corporate meeting planning.Support for this research has also been provided by Shangri-La Hotels and Resorts,and J Public Relations.In this forecast,Globetrender has identified 11 trends that will have particular significance in 2023.Our number-one trend is China Boom after three years of c

3、losure during the pandemic,the country is finally dropping its zero Covid restrictions and opening its borders to international travel.Although this promises to be positive for the global tourism economy(in 2019,spending from Chinese travellers amounted to US$255billion the most of any nation)there

4、will be a significant human cost as unvaccinated people in China succumb to Covid-19.This will be a terrible tragedy.As Variant Paranoia grips foreign governments,there will be renewed entry restrictions imposed on travellers from China but these will be short-lived and unwarranted unless a vaccine-

5、resistant new Covid strain emerges.The other trends Globetrender has identified and coined are:Sovereign Power,Low Cost,Low Season,Rebel Spending,Long-Term Planning,Indigenous Appreciation,Meta Destinations,Life-Hacking Retreats,Modern Family Travel,Dry-Cations and Carbon Anxiety.Of course,this is n

6、ot a comprehensive list so for on-going and real-time travel trend analysis,we invite professionals to subscribe to our premium newsletter VOLT( delivers weekly intelligence on the future of travel.In spite of the fact that a third of countries around the world will be in recession in 2023,or will b