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1、A NEW CHAPTER TO DIGITAL FUTUREYear 2023Kiki Fan2023 is a year of comprehensive market recovery and accelerated growth,as the Chinese luxury market enters a fast lane ofrevival.With the flourishing evolution of Chinas digital ecosystem,consumer shopping habits are gradually shifting online,making di

2、gital channels the focal point for major brands.Within Tencents thriving digital ecosystem,with Weixin at its core,diverse touchpoints and innovative digital strategies collide with brands,unleashing new possibilities and heralding a newchapter for the Chinese luxury market.General Manager,Tencent M

3、arketing SolutionDan ShuAmidst the online transformation in Chinas luxury market,Tencent has joined forces with brands to drive digital innovation,witha steadfast focus on three consumer demands.Leveraging Weixins social ecosystem,we empower brands to establish aflexible online presence,enhancing th

4、e seamless shopping experience for consumers.By immersing brands in Chinese cultureand capitalizing on key marketing moments,we seamlessly integrate their influential presence into consumers digital journeys.Additionally,we support brands in effectively engaging diverse consumer segments and address

5、ing their ever-evolving needsand aspirations.As we move forward,Tencent remains committed to partnering with consumers and brands,embarking on anextraordinary digital future within the luxury industry.Head of the Luxury and Beauty Goods Industry,Tencent Marketing SolutionVeronique YangWe are excited

6、 to witness the steady recovery of Chinas luxury market since the beginning of 2023.On one hand,we observedstrong resilience in both consumer confidence and intention to purchase.The return of social occasions is also driving demandfor new categories.On the other hand,rebound in cross-border travel