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1、Photo:Redd F,UnsplashGuiding the Way to Market RecoveryChinese Outbound Travel Trade SurveyDragon Trail ResearchJuly 2023Photo:Gaddafi Rusli,Unsplash2Dragon Trail ResearchChinese Outbound Travel Trade Survey3|WWW.DRAGONTRAIL.COM 2023Chinese outbound travel has restarted,and major international trave

2、l industry events are returning to the country.In this first year of post-pandemic recovery,what is the mood among Chinese travel agents?For overseas destinations and travel suppliers,what is the best way to work with the trade in 2023,and which products are most in demand?Between 7 June-3 July 2023

3、,Dragon Trail Research explored these questions in a survey of mainland Chinese outbound travel agencies.The results provide an overview of the overall Chinese outbound travel market,with practical applications for product development.FIT is considered the most popular travel product as sold by trav

4、el agents in 2023,and group tours are best limited in size to 20 or fewer travelers.Perhaps related to these trends is the fact that the market is young,with millennials born in the 1990s and 1980s the core customer group for Chinese travel agents selling outbound trips.Are there any changes in cust

5、omer demand?What do travel agents say their clients value the most when choosing a travel product,and what themes do they prefer?Quality and comfort,interesting destinations,and unique experiences rank much higher than low prices.Among travel themes,beach and island,and family trips are the most pop

6、ular options.The full recovery of the outbound Chinese travel market still faces significant obstacles,among which visa applications and high prices are the most onerous,according to the travel trade.Still,our respondents are eager to meet international partners once more,with offline events chosen