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1、ACCOR MICE X GLOBETRENDER MEETING EXPECTATIONS:THE FUTURE OF MEETINGS AND EVENTSGLOBETRENDER1|MEETING EXPECTATIONS:THE FUTURE OF MEETINGS&EVENTSGLOBETRENDERIn association withACCOR MICE X GLOBETRENDER 2MEETING EXPECTATIONS:THE FUTURE OF MEETINGS AND EVENTSGLOBETRENDER2|ForewordThe global business la

2、ndscape is undergoing a profound transformation.The way we live,work,and interact has been reshaped in the last few years,and the ripple effects of these changes create opportunities in the meetings and eventsindustry.Travel is back.These three words echoed around the world in 2023,fuelled by our re

3、silience,our passion and the strength of our sector.Today there are significant changes threading their way across the industry and the way we live,work and spend our time.In this report Meeting Expectations:The Future of Meetings and Events(published in October 2023,and produced in association with

4、 Globetrender,the UKs leading travel trend forecasting agency)you will find a comprehensive exploration of the forces shaping this sector and the strategies essential for success in the coming years.The pandemic was a defining moment for our industry.We were thrust into a world of virtual gatherings

5、,with in-person events grinding to a halt.Yet,we adapted and evolved.Technology became our ally as we created immersive virtual experiences that transcended the limitations of physical space.Hybrid events emerged as the bridge between the digital and the tangible,showcasing the industrys ability to

6、pivot swiftly in response to changing circumstances.As we look ahead,the virtual,hybrid,and in-person realms of events will continue to intertwine,offering endless possibilities for engagement and connection.Sustainability has become a guiding principle for our industry.A growing awareness of our en